Internet Media Interactive Corp. v. Coca-Cola Company

With the cases filed so far this month, inventor-controlled Internet Media Interactive Corp. (IMIC) has brought the number of defendants hit by this leg of its URL manipulation campaign over 60. Last week, IMIC sued TransUnion (9:19-cv-81282) in the Southern District of Florida, having hit Shutterfly (1:19-cv-08313) earlier in the month in the Southern District of New York, accusing each of infringing the sole patent-in-suit through the use of link shortening, allegedly provided in these two cases by Hootsuite and Sprinklr, respectively, with IMIC citing in its complaints contracts allegedly making each defendant vicariously liable, e.g., “a third-party link shortening service provider’s . . . performance” of certain recited steps of the highlighted claim (claim 11).