Inventor-controlled B.E. Technology, L.L.C. has filed two new suits in the litigation campaign that it began back in 2012 with a slew of Western District of Tennessee cases against Alphabet (Google), Amazon, Apple, Barnes & Noble (later acquired by Elliott Capital Advisors), Facebook, Groupon, IAC/InterActive (Match.com), Lenovo (Motorola Mobility), Liberty Media (Pandora), LinkedIn (later acquired by Microsoft), Match Group (People Media), Microsoft, Samsung, Sony, and Spark Networks. The new defendants are familiar: Google (1:20-cv-00622) and Twitter (1:20-cv-00621), each sued in the District of Delaware. At issue are features within the defendants’ respective advertisement products for generating advertisements based on users’ Internet activity. B.E. Technology’s three patents, belonging to the same family with two members previously asserted, broadly relate to generating targeted advertisements based on keywords displayed on a user’s webpage.