Location Services IP, LLC (LSI) filed its first suits of 2016, adding Blue Cross Blue Shield Association (BCBS) (2:16-cv-00194), UnitedHealth Group (2:16-cv-00195), and Doctor’s Associates (Subway) (2:16-cv-00193) to its campaign targeting location-aware mobile apps and websites with location-mapping features. LSI kicked off its sole litigation campaign in February 2015, and has since then sued nearly 30 companies over a group of related patents that generally concern location-based mapping services (5,839,088; 6,047,236; 6,202,023; 6,356,834; 8,935,220). This week’s filings accuse Subway’s website, and BCBS’s and UnitedHealth’s mobile apps, of infringing the ‘023, ‘834, and ‘220 patents.