A method of simplifying workflow and improving responsiveness for an institution by conditionally messaging one or more parties based upon data entered by a user into a web form, comprising: presenting a form on behalf of the institution over a computer network to a form user to enter data; presenting to the institution a web-based template through which the institution can specify a message, one or more recipients for that message, and a combination of one or more fields and the corresponding field value or values which if matched by data submitted from a form user will automatically cause delivery of that message to the one or more recipients; comparing data entered by a form user to each combination of the one or more fields and the corresponding field value or values so specified by the institution, and upon detecting a match, delivering the specified message to the one or more recipients. view more

The method of claim 1 in which comparing data entered by a form user to each combination of the one or more fields and the corresponding field value or values so specified by an institution includes comparing, as the completed form is received, data entered by a form user. view more

The method of claim 1 in which each of the steps is performed by a third party that is neither the institution nor the form user.

The method of claim 1 in which delivering the specified message to the one or wore recipients includes sending an e-mail to the one or more recipients.

An apparatus for simplifying workflow and improving responsiveness for an institution by conditionally messaging one or more parties based upon data entered by a user into a web form, the apparatus comprising: a central processing unit; a computer memory, die computer memory storing instructions for: presenting a form on behalf of the institution aver a computer network to a form user to enter data; presenting to the institution a web-based template through which the institution can specify a message, one or more recipients for that message, and a combination of one or more fields and the corresponding field value or values which if matched by data submitted from a form user will automatically cause delivery of that message to the one or more recipients; comparing data entered by a form user to each combination of the one or more fields and the corresponding field value or values so specified by the institution, and upon detecting a match, delivering the specific message to the one or more recipients. view more

The apparatus of claim 10 in which the software instructions for delivering the specified message to the one or more recipients include instructions for sending an e-mail to the one or more recipients.