Essociate Sues Advertising Technology Providers
Essociate filed two separate suits against Adscend Media and Voom Media alleging that the defendants’ affiliate marketing network infringes a patent related to affiliate marketing software. Essociate has filed over 10 prior suits since May 2009. The patent-in-suit was issued to inventors, Michael Landau and Evan Horowitz, before being assigned to Essociate in April 2001. 10/11, Central District of California, assigned to Judge Andrew J. Guilford and referred to Magistrate Judge Jean P. Rosenbluth, 8:2012cv02153; assigned to Judge David O. Carter and referred to Magistrate Judge Jean P. Rosenbluth, 8:2012cv02156.