Qualcomm Introduces New Display in E-Reader for Korean Market
December 19, 2011- Qualcomm has introduced a new display technology called Mirasol. Using mirrors, the display uses ambient light rather than a backlight and consumes power only when images change. The technology was reportedly inspired by the light reflective properties of butterfly wings. The display has been incorporated into an e-reader sold by South Korean bookseller, Kyobo.