Customedia Technologies, L.L.C., an inventor-controlled NPE, filed suit against DISH Network (2:16-cv-00129) asserting four related patents (7,840,437; 8,719,090; 8,955,029; 9,053,494). The patents generally concern targeted multimedia content delivery, including delivery of advertising customized by end user. The complaint accuses DISH Network of infringement through provision of a whole suite of satellite services and set-top boxes.