Rothschild’s QR Code Campaign Tops 50 Defendants

  • June 9, 2016

On June 7, Leigh M. Rothschild’s Symbology Innovations, LLC sued another eight companies, bringing the total number of defendants in its QR (quick response) codes campaign to 52. The NPEs’ latest complaints accuse AT&T (2:16-cv-00594), Auntie Anne’s (2:16-cv-00597), NETGEAR (2:16-cv-00600), Pioneer (2:16-cv-00601), and others, of infringing three patents (8,936,1908,651,3698,424,752) from a family of four generally related to using a mobile device to take a picture of an object having “symbology” from which information about the object can be retrieved from a remote server. At issue are the defendant’s advertisements that incorporate QR codes. This campaign has hit a wide range of defendants to date, including financial services companies (Bank of America, Citigroup, SunTrust Banks), manufacturers of consumer products (General Mills, Unilever), retailers (JC Penney, Ralph Lauren), and insurance companies (Aetna, State Farm). Court filings suggest that multiple defendants have settled with Symbology.


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