Usability Sciences Affiliate Takes Aim at Predictive Website Features

June 23, 2020

USC IP Partnership, LP has filed its first patent infringement lawsuit, accusing Facebook (6:20-cv-00555) of infringing a single patent generally related to predicting the intent of a webpage visitor through a data processing engine. The plaintiff targets the Facebook News Feed, with features for personalizing that service by using “signals”, “reactions”, and “stories” to “infer[] the intent of visitors”.  USC IP Partnership pleads that it is an affiliate of Usability Sciences Corporation, “the revolutionary usability and user experience research firm founded three decades ago by IBM alumnus Jeff Schueler”.

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