Amazon introduces its Cloud Player online music storage service that allows users to stream music to their own devices. Bloomberg reports that this move into online music storage/streaming reflect broader strategic interests. “Amazon is trying to garner consumer loyalty early on to gain a strong footing before moving to areas outside of music,” said Ann Winblad, co-founder of Hummer Winblad Venture Partners, in a televised interview. “The company is competing against Apple and Google not just in music, but to get customers’ entire hard drives on its cloud,” she said.