New California Suit Targets Advertisement Features in Hulu’s Streaming Platform

December 6, 2020

“Pause Commercials, Inc.”, identifying itself as a “corporation organized and existing under the laws of the State of California”, appears to have filed suit against Hulu over a patent that issued to PUCs, LLC late this past July. The patent identified by number in the complaint, issuing to Robert Bosch, broadly concerns “distinguishing blinking events and instrument gazes”, while a transposition of two digits in the patent number reveals the likely asserted patent, generally related to targeting advertisement to a user of an “over-the-top data delivery system” during a pause in media playback in that system. Hulu is accused of infringement through the provision of certain features related to the selection and presentation of video commercials in its streaming service.

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