B.E. Technology Sues Companies over Targeted Ads
- September 26, 2012
B.E. Technology [NPE] filed separate suits against Apple, Barnes & Noble, Google, Match.com, Microsoft, People Media, Samsung, Sony, and Spark Networks, alleging that the defendants’ use of targeted advertising infringe one or two patents related to demographic targeting. (Accused products also include tablets and mobile devices.) B.E. Technology has filed six prior suits since September 2012 against Amazon, Facebook, Groupon, LinkedIn, Pandora, and Twitter. 9/21, Western District of Tennessee, no judge yet assigned, 2:2012cv02823; 2:2012cv02824; 2:2012cv02825; 2:2012cv02826; 2:2012cv02827; 2:2012cv02828; 2:2012cv02829; 2:2012cv02830; 2:2012cv02831; 2:2012cv02832; 2:2012cv02833; 2:2012cv02834.