The targeted advertising campaign of AlmondNet, Inc. and its subsidiary Intent IQ, LLC ballooned this past week, the plaintiffs filing separate suits against new defendants Amazon (6:21-cv-00898), Facebook (6:21-cv-00896), and Samsung (AdGear Technologies) (6:21-cv-00891), as well as additional suits against repeat defendants Microsoft (6:21-cv-00897) and Roku (6:21-cv-00876), the latter focusing on Roku’s acquisition of Dataxu (in late 2019). Nearly 20 patents have now been asserted in this campaign—not AlmondNet’s first—since its launch in 2016.