In October, TRON Holdings LLC—a Delaware plaintiff apparently associated with a familiar patent monetization figure—expanded its personalized advertisements campaign with a suit against new defendant Booking Holdings (1:22-cv-01419) in the District of Delaware and a second suit against Expedia (this time, against its subsidiary Trivago) (6:22-cv-01139) in the Western District of Texas, after dismissal of the first. The two asserted patents generally relate to displaying advertisements in “loading” screens, with the defendants accused of infringement over features for displaying personalized advertisements while loading search results in their respective platforms.