RavenWhite Licensing LLC has sued Home Depot (2:23-cv-00423) and Walmart (2:23-cv-00418) over the use of certain web tracking technologies (e.g., beacons, cookies, and pixels) and provision of their respective online advertising systems, Retail Media+ and Walmart Connect. The plaintiff describes one of the two patents-in-suit as generally related to “an advanced machine-to-machine automation technique that stores encoded information at a client device on the basis of network resource requests determined by a server” and the other as broadly directed to “improved advertising systems that enable tiered bidding, cross-selling, and retargeting in online marketing systems”.