Targeted Marketing Programs of Verizon Wireless Accused of Infringement
Verizon and Verizon Wireless, with several subsidiaries, including AOL, have been accused in a new complaint filed by Arkansas corporation Bridge and Post, Inc. of infringing two patents (7,657,594; 8,862,747) generally related to targeted marketing over the Internet. Bridge and Post further alleges that Verizon violated two non-disclosure agreements with the company that developed the patents, FEEVA; copied the techniques disclosed in various meetings between the two parties; and sought and received multiple patents (e.g., 8,763,101; 8,832,436) purportedly covering the same subject matter. Bridge and Post’s complaint focuses on two programs as the accused products in the case: Verizon Wireless’s Relevant Mobile Advertising and its Verizon Selects.
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