Keysoft, Inc. has filed its first litigation with separate suits against Amazon (1:24-cv-00256) and Salesforce (1:24-cv-00257) in the District of Delaware. The sole asserted patent—described as a system for “improv[ing] the quality of service for customers by sharing and utilizing personal information on customers amongst a variety of industries”—generally relates to a “personal information utilization system”. Amazon is accused of infringement through the provision of the Sponsored Display advertising solution, and Salesforce, over the Salesforce CRM (Customer Relationship Management) platform. At issue are features related to data management.