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Number of Defendants in Equitable IP’s E-Commerce Websites Campaign Tops 75

May 23, 2024

Consolidated Transaction Processing LLC (CTP), an Equitable IP Corporation plaintiff, has followed up its late 2023 cases against Ace Hardware, IKEA, Mavis Tire Supply, OReilly Automotive, Reinalt-Thomas, and Walgreens and its early 2024 cases against Batteries Plus and Carvana with new suits filed separately against Eyemart Express (4:24-cv-00448), R.T.G. Furniture Group (4:24-cv-00450), Sally Beauty Supply (4:24-cv-00451), Steinhoff International (Mattress Firm) (4:24-cv-00449), The Childrens Place (4:24-cv-00447), and Tilly’s (4:24-cv-00453), all in the Eastern District of Texas. The asserted patents generally relate to using personal information to generate targeted advertisements, with the defendants accused of infringement through their respective e-commerce websites’ support for certain location-based advertisement tools.


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