Consolidated Transaction Processing LLC (CTP), an Equitable IP Corporation plaintiff, has followed up its late 2023 cases against Ace Hardware, IKEA, Mavis Tire Supply, OReilly Automotive, Reinalt-Thomas, and Walgreens and its early 2024 cases against Batteries Plus and Carvana with new suits filed separately against Eyemart Express (4:24-cv-00448), R.T.G. Furniture Group (4:24-cv-00450), Sally Beauty Supply (4:24-cv-00451), Steinhoff International (Mattress Firm) (4:24-cv-00449), The Childrens Place (4:24-cv-00447), and Tilly’s (4:24-cv-00453), all in the Eastern District of Texas. The asserted patents generally relate to using personal information to generate targeted advertisements, with the defendants accused of infringement through their respective e-commerce websites’ support for certain location-based advertisement tools.