Alphabet (Google) (6:24-cv-00293) and Amazon (2:24-cv-00751) are the latest defendants to be added to the sole litigation campaign that Pointwise Ventures LLC launched in March of this year. Across the eleven complaints filed to date, the plaintiff asserts a single patent generally related to a “pointing and identification” device. The defendants are accused of infringement through the support of visual search tools; for Google, over the Google Lens tool; and for Amazon, over the Amazon Lens “Shop the look” tool as integrated into Amazon mobile app.