Never-Search, Inc. has expanded its sole litigation campaign, launched through a June 2024 suit against Alphabet (Google), with separate Northern District of California cases against Apple (5:24-cv-03945) and Microsoft (5:24-cv-03950) in the same district. The plaintiff asserts eight patents, in overlapping sets, broadly directed to storing and updating “points of interest” (along with related information) and displaying those “points of interest” on a map. Apple and Microsoft are accused of infringement through the provision of the Apple Maps and Bing Maps platforms, respectively. At issue are features such as displaying information associated with a point of interest, as well as providing advertisements based on a selected point of interest.