Macy’s In-Store Wireless System Targeted in New Campaign

  • January 13, 2018

In a new case filed in the Middle District of Florida, Proxicom Wireless, LLC has accused Macy’s (6:18-cv-00064) of infringing four wireless communications patents through provision in its stores of “beacon technology”. The accused in-store system allegedly has customers with the Macy’s app (or a third party app) installed on smartphones interacting with a central server via “Bluetooth Low Energy (BLE) technology” to, for example, receive messages or information about the store or items for sale nearby.


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