Guild Forest LLC, an apparent affiliate of Texas monetization firm IP Edge LLC, has initiated a new litigation campaign, suing IFWE (1:18-cv-01483), Pinterest (1:18-cv-01480), Snap (1:18-cv-01481), Spotify (1:18-cv-01482), and Time (MySpace) (1:18-cv-01479) in the District of Delaware. The sole patent-in-suit generally relates to compiling and consulting user profiles to customize “an interface”, with infringement allegations focused on the use of user data for targeted advertising and analytics on the defendants’ social media platforms.