Virtual Immersion Files Another Round in VR Campaign

  • March 5, 2019
  • Category: New Patent Litigation
    Market Sector: E-Commerce and Software

Atlas Entertainment (1:19-cv-00429), Coca-Cola (1:19-cv-00430), GE (1:19-cv-00436), Honeywell (1:19-cv-00431), Mattel (1:19-cv-00477), and STERIS (1:19-cv-00433) are the latest defendants to be sued in the sole litigation campaign of Virtual Immersion Technologies LLC, an entity under the apparent control of Equitable IP Corporation. A single patent, broadly concerning virtual reality entertainment systems, has been asserted against each defendant sued in this campaign, which began in September 2016. Virtual Immersion accuses Atlas Entertainment of infringement through the use of a 3D live production system for performance capture (using the Simulcam technology developed by James Cameron for “Avatar”); Coca-Cola and GE, through their internal use of augmented reality systems; Honeywell, through its provision of an augmented reality headset for industrial use; Mattel, through its use of the Spatial real-time AR collaboration platform with Microsoft Hololens 2 (as recently demonstrated at the Mobile World Congress in Barcelona); and STERIS, through the use of virtual reality systems to provide a virtual showroom for its products.


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