This past August, Eastern District of Texas Judge Sean D. Jordan ruled ineligible one of the three e‑commerce patents that AML IP LLC has been litigating in a campaign that has hit close to 90 defendants since December 2020. The court characterized that patent’s claims as “strikingly similar” to those ruled ineligible in the Alice case itself. AML IP has filed an appeal (apparently in the wrong court), Bath & Body Works has sought a shift of attorney fees, and, its active suits against other defendants now imperiled by the Alice ruling, AML IP, backed by litigation funding, has circled back to file new complaints that assert another patent from the same family, including complaints against existing retail defendants Estee Lauder (Aveda) (7:24-cv-00276), Petco (7:24-cv-00253), Sally Beauty, (7:24-cv-00254), and Sephora (6:24-cv-00546).