Detecting content and user response to content
First Claim
Patent Images
1. A method, comprising:
- receiving, from one or more computers of a panel of computers, a first set of data related to user interaction with a first set of interactive interface components, wherein the first set of data comprises a first set of source addresses for retrieving the first set of interactive interface components and a first set of destination addresses identifying network locations to which the one or more computers in the panel were directed after a user of the computer interacted with one of the first set of interactive interface components, and wherein each of the first set of interactive interface components comprises an advertisement;
accessing, from the first set of data by one or more computers, a first source address for retrieving a first interactive interface component presented by a first computer in the panel, the first source address for retrieving the first interactive interface component including a first tracking identifier, wherein the first source address for retrieving the first interactive interface component is an address that directly results in retrieval of the first interactive interface component;
extracting, by the one or more computers, the first tracking identifier from the first source address for retrieving the first interactive interface component; and
storing, by the one or more computers, an association between the first tracking identifier and a first destination address to which the first computer in the panel was directed after a user of the first computer in the panel interacted with the first interactive interface component.
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Abstract
A first set of data including a first tracking identifier for a first webpage component and a destination address for the first webpage component is accessed. A second set of data that includes an address for retrieving a second webpage component, is accessed. The address includes a second tracking identifier. Whether the second tracking identifier is the same as the first tracking identifier is determined. The second webpage component is associated with the destination address when the second tracking identifier is the same as the first tracking identifier.
27 Citations
20 Claims
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1. A method, comprising:
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receiving, from one or more computers of a panel of computers, a first set of data related to user interaction with a first set of interactive interface components, wherein the first set of data comprises a first set of source addresses for retrieving the first set of interactive interface components and a first set of destination addresses identifying network locations to which the one or more computers in the panel were directed after a user of the computer interacted with one of the first set of interactive interface components, and wherein each of the first set of interactive interface components comprises an advertisement; accessing, from the first set of data by one or more computers, a first source address for retrieving a first interactive interface component presented by a first computer in the panel, the first source address for retrieving the first interactive interface component including a first tracking identifier, wherein the first source address for retrieving the first interactive interface component is an address that directly results in retrieval of the first interactive interface component; extracting, by the one or more computers, the first tracking identifier from the first source address for retrieving the first interactive interface component; and storing, by the one or more computers, an association between the first tracking identifier and a first destination address to which the first computer in the panel was directed after a user of the first computer in the panel interacted with the first interactive interface component. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A non-transitory computer-readable medium comprising instructions that, when executed by one or more processors, cause the one or more processors to perform operations comprising:
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receiving, from one or more computers of a panel of computers, a first set of data related to user interaction with a first set of interactive interface components, wherein the first set of data comprises a first set of source addresses for retrieving the first set of interactive interface components and a first set of destination addresses identifying network resources to which computers in the panel were directed after a user of the computer interacted with one of the first set of interactive interface components, and wherein each of the first set of interactive interface components comprises an advertisement; accessing, from the first set of data, a first source address for retrieving a first interactive interface component presented by a first computer in the panel, the first source address for retrieving the first interactive interface component including a first tracking identifier, wherein the first source address for retrieving the first interactive interface component is an address that directly results in retrieval of the first interactive interface component; extracting the first tracking identifier from the first source address for retrieving the first interactive interface component; and storing an association between the first tracking identifier and a first destination address to which the first computer in the panel was directed after a user of the first computer interacted with the first interactive interface component. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A computing device comprising:
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one or more processors; and a memory comprising instructions that, when executed by the one or more processors, cause the one or more processors to perform operations comprising; receiving, from one or more computers of a panel of computers, a first set of data related to user interaction with a first set of interactive interface components, wherein the first set of data comprises a first set of source addresses for retrieving the first set of interactive interface components and a first set of destination addresses identifying network resources to which computers in the panel were directed after a user of the computer interacted with one of the first set of interactive interface components, and wherein each of the first set of interactive interface components comprises an advertisement; accessing, from the first set of data, a first source address for retrieving a first interactive interface component presented by a first computer in the panel, the first source address for retrieving the first interactive interface component including a first tracking identifier, wherein the first source address for retrieving the first interactive interface component is an address that directly results in retrieval of the first interactive interface component; extracting the first tracking identifier from the first source address for retrieving the first interactive interface component; and storing an association between the first tracking identifier and a first destination address to which the first computer in the panel was directed after a user of the first computer interacted with the first interactive interface component. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification