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Scheme for determining the locations and timing of advertisements and other insertions in media

  • US 10,003,831 B2
  • Filed: 10/20/2016
  • Issued: 06/19/2018
  • Est. Priority Date: 03/22/2007
  • Status: Active Grant
First Claim
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1. A non-transitory computer readable storage medium storing one or more computer programs adapted to cause a processor based system to execute steps comprising:

  • analyzing a sequence of frames of content;

    identifying a first area of interest in a scene depicted by the sequence of frames that should not be obstructed from being viewed;

    determining whether an insertion area exists in the scene where additional content can be inserted without obstructing the first area of interest; and

    determining whether the insertion area includes two or more regions within the insertion area that each have a different color;

    wherein the one or more computer programs are further adapted to cause the processor based system to execute steps comprising;

    inserting the additional content into one of the two or more regions that each have a different color such that the additional content is completely contained within the one of the two or more regions.

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