Content development and distribution using cognitive sciences database

• US 10,007,657 B2
• Filed: 04/25/2014
• Issued: 06/26/2018
• Est. Priority Date: 12/29/2005
• Status: Active Grant

• Current Assignee: 3M Innovative Properties Company (3M Company)
• Original Assignee: 3M Innovative Properties Company (3M Company)
• Inventors: Brooks, Brian E.
• Primary Examiner(s): Kujundzic, Dino
• Application Number:
  US14/261,929
• Publication Number:
  US 20140237331A1
• Time in Patent Office: 1,523 Days
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06F 40/186 Templates
• CPC Class Codes: G06N 5/04 Inference or reasoning models
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 30/0245 Surveys
• CPC Class Codes: G06Q 30/0246 Traffic

Abstract

Computer implemented methods and systems facilitate development and distribution of content for presentation on a display or a multiplicity of networked displays, the content including content elements. The content elements may include graphics, text, video clips, still images, audio clips or web pages. The development of the content is facilitated using a database comprising design rules based on principles of cognitive and vision sciences. The database may include design rules based on visual attention, memory, and/or text recognition, for example.

Claims

1. A computer-assisted method using a system having one or more processors and memories, comprising:

developing content for presentation on a display, the content comprising content elements;

providing display information comprising at least one of viewer dwelling time and average viewing distance from the display,

selecting, by way of computer assistance one of a plurality of content templates, wherein the computer assistance comprises the processor applying cognitive and vision sciences to the plurality of content templates and the display information to provide a user with a plurality of content template options;

facilitating, by way of computer assistance, the development of the content using the selected content template;

analyzing, by one of the one or more processors, the content using a computer cognitive and vision sciences model, wherein the model includes each of a visual attention, text readability, and memory principle model;

producing analysis output; and

automatically modifying, by one of the one or more processors, the content based on the analysis output.

2. The method of claim 1, comprising alerting a user in response to violation of one or more of the design rules or models.

3. The method of claim 1, wherein facilitating the development of the content comprises facilitating selection of content element attributes based on one or more attributes of the display or display environment.

4. The method of claim 3, wherein the one or more attributes comprise one or more of display type, display size, display shape, average viewing distance from the display, average speed of viewer movement relative to the display, viewer dwelling time, ambient lighting at a location of the display, and time of day of content presentation on the display.

5. A system, comprising:

a database comprising design rules or models based on a computational model of visual attention;

a user interface wherein a user can enter display information, comprising at least one of viewer dwelling time and average viewing distance from the display; and

a processor coupled to the database and the user interface, the processor configured to;

apply cognitive and vision sciences a plurality of content templates and the display information to provide a user with a plurality of content template options;

receive a user'"'"'s selection of one of the plurality of content templates;

facilitate development of content for presentation on the display using the selected content template;

analyze the content using a computer cognitive and vision sciences model, wherein the model includes each of a visual attention, text readability, and memory principle model;

produce analysis output; and

automatically modify the content based on the analysis output.

6. The system of claim 5, wherein the processor is configured to generate an alert for a user in response to violation of one or more of the design rules or models.

7. The system of claim 5, wherein the processor is configured to automatically adjust the content in response to non-compliance with the design rules or models.

8. The system of claim 5, wherein the processor is further configured facilitate development of the content for a plurality of networked displays, the processor further configured to:

receive user input data comprising information regarding each content element, the information comprising one or both of content goal and intended message;

facilitate user identification of attributes of the networked displays or display environments that have implications for content development; and

facilitate the development of the content using the design rules or models, user input data, and display attributes.

9. The system of claim 5, wherein the processor is configured to facilitate modification of the developed content in compliance with the design rules or models.

10. The system of claim 9, wherein the processor is configured to modify the developed content in response to a change in one or more attributes of the displays or display environments.

11. The system of claim 10, wherein the one or more attributes comprise one or more of display type, display size, display shape, average viewing distance from the display, average speed of viewer movement relative to the display, viewer dwelling time, ambient lighting at a location of the display, and time of day of content presentation on the display.

12. The system of claim 5, wherein the processor is configured to facilitate development of the content for a plurality of networked displays, the processor further configured to facilitate modification of the developed content for particular displays of the plurality of networked displays in response to a change in an attribute of the particular displays or environments associated with the particular displays.

13. The system of claim 5, wherein the processor is configured to perform a true experiment that produces results useful for improving or optimizing effectiveness of content presentation.

14. The system of claim 5, comprising one or more sensors for sensing one or more attributes of the display environment.

15. The system of claim 14, wherein the one or more sensors comprise a video camera.

16. The system of claim 14, wherein the one or more sensors comprise one or more proximity sensors.