Content sharing based on social graphing

• US 10,009,310 B1
• Filed: 05/16/2017
• Issued: 06/26/2018
• Est. Priority Date: 11/06/2007
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Tunguz-Zawislak, Tomasz J.
• Primary Examiner(s): Meky, Moustafa M
• Application Number:
  US15/596,657
• Time in Patent Office: 406 Days
• CPC Class Codes: G06F 16/27 Replication, distribution or synchronisation of data between databases or within a distributed database system; Distributed database system architectures therefor
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9536 Search customisation based on social or collaborative filtering
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04L 67/12 specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks
• CPC Class Codes: H04N 21/00 Selective content distribution, e.g. interactive television or video on demand [VOD] real-time bi-directional transmission of motion video data H04N7/14 ; broadcast or conference over packet switching networks H04L12/18
• CPC Class Codes: H04N 21/4788 communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104

Abstract

The subject matter of this specification can be embodied in, among other things, a method that includes generating a data structure that links users based on social relationships and permits a first user to target content to other users that are linked to the first user via a social relationship.

Claims

1. A computer-implemented method comprising:

identifying a user of a computer system who is a member of a relationship network;

identifying activity by the user within the relationship network directed to particular content on the relationship network;

identifying activity by the user outside the relationship network that includes e-mail information;

selecting one or more content items for presentation to the user based at least on the identified activity by the user within the relationship network and the identified activity by the user outside the relationship network; and

providing the selected content items for presentation to the user along with content in the relationship network.

2. The method of claim 1, wherein the identified activity by the user outside the relationship network further includes web browsing activity by the user.

3. The method of claim 2, wherein the web browser activity comprises a count of a number of times the user has visited at least some websites.

4. The method of claim 2, wherein selecting one or more content items for presentation to the user is further based on at least on content of web pages identified in the web browsing activity by the user.

5. The method of claim 1, wherein some of the particular content on the relationship network includes location information of the user.

6. The method of claim 1, wherein some of the particular content on the relationship network includes demographic information.

7. The method of claim 1, wherein some of the particular content on the relationship network comprises a profile of the user on the relationship network.

8. A system comprising:

a server system comprising a computer processor and memory soring instructions that when executed by the processor perform operations to;

identify a user of a computer system who is a member of a relationship network;

identify activity by the user within the relationship network directed to particular content on the relationship network;

identify activity by the user outside the relationship network that includes e-mail information;

select one or more content items for presentation to the user based at least on the identified activity by the user within the relationship network and the identified activity by the user outside the relationship network; and

provide the selected content items for presentation to the user along with content in the relationship network.

9. The system of claim 8, wherein the identified activity by the user outside the relationship network further includes web browsing activity by the user.

10. The system of claim 9, wherein the web browser activity comprises a count of a number of times the user has visited at least some websites.

11. The system of claim 9, wherein selecting one or more content items for presentation to the user is further based on at least on content of web pages identified in the web browsing activity by the user.

12. The system of claim 8, wherein some of the particular content on the relationship network includes location information of the user.

13. The system of claim 8, wherein some of the particular content on the relationship network includes demographic information.

14. The system of claim 8, wherein some of the particular content on the relationship network comprises a profile of the user on the relationship network.

15. A non-transitory computer readable medium having instructions recorded thereon that, when executed by a computer processor, cause the processor to perform operations comprising:

identifying a user of a computer system who is a member of a relationship network;

identifying activity by the user within the relationship network directed to particular content on the relationship network;

identifying activity by the user outside the relationship network that includes e-mail information;

selecting one or more content items for presentation to the user based at least on the identified activity by the user within the relationship network and the identified activity by the user outside the relationship network; and

providing the selected content items for presentation to the user along with content in the relationship network.

16. The medium of claim 15, wherein the identified activity by the user outside the relationship network further includes web browsing activity by the user.

17. The medium of claim 16, the web browser activity comprises a count of a number of times the user has visited at least some websites.

18. The medium of claim 16, wherein selecting one or more content items for presentation to the user is further based on at least on content of web pages identified in the web browsing activity by the user.

19. The medium of claim 15, wherein some of the particular content on the relationship network includes location information of the user.

20. The medium of claim 15, wherein some of the particular content on the relationship network comprises a profile of the user on the relationship network.