Objective based advertisement placement platform

• US 10,013,703 B2
• Filed: 09/30/2016
• Issued: 07/03/2018
• Est. Priority Date: 09/30/2016
• Status: Active Grant

• Current Assignee: Trivver, Inc.
• Original Assignee: Trivver, Inc.
• Inventors: LaMontagne, Joel
• Primary Examiner(s): Sorkowitz, Daniel M
• Application Number:
  US15/283,166
• Publication Number:
  US 20180096380A1
• Time in Patent Office: 641 Days
• Field of Search: 705 1445
• CPC Class Codes: A63F 13/335 using Internet
• CPC Class Codes: A63F 13/577 using determination of contact between game characters or objects, e.g. to avoid collision between virtual racing cars
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 13/71 using secure communication between game devices and game servers, e.g. by encrypting game data or authenticating players
• CPC Class Codes: G06F 18/22 Matching criteria, e.g. proximity measures
• CPC Class Codes: G06F 18/24 Classification techniques
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: G06T 15/20 Perspective computation
• CPC Class Codes: G06T 2200/04 involving 3D image data
• CPC Class Codes: G06T 2207/30108 Industrial image inspection
• CPC Class Codes: G06T 7/0004 Industrial image inspection
• CPC Class Codes: G06T 7/60 Analysis of geometric attributes

Abstract

Using various embodiment, methods and systems to implement an objective based advertisement placement platform are described. In one embodiment, a method and system to display advertisements in three dimensional (3D) online environment based on an objective of an advertiser is disclosed. A computing device receives the objective of the advertiser. In one embodiment, the advertiser objective includes determining when to stop displaying a branded smart object (BSO) to a user in the 3D online environment, the objective including an engagement rule. The computing device can further determine whether the advertiser'"'"'s objective has been achieved by a user, the determining including evaluating a user engagement score (UES) and comparing the UES with an advertiser'"'"'s engagement rule. If the advertiser'"'"'s objective is achieved (or met) by the user, the BSO is not displayed to the user for a predetermined period of time.

Claims

1. A method to display advertisements in three dimensional (3D) online environment based on an objective of an advertiser, comprising:

receiving, by a computing device, the objective of the advertiser, wherein the objective determines when to stop displaying a branded 3D digital asset to a user in the 3D online environment, the objective including an engagement rule, wherein the branded 3D digital asset is displayed on a client machine, and wherein the client machine is configured to transmit data related to user interaction or viewability with the branded 3D digital asset to the computing device using event scripts, the client machine further performing;

displaying the branded 3D digital asset in the 3D online environment,

determining a proportion of the branded 3D digital asset on screen of a graphical user interface,

obtaining a percentage of the screen of the graphical user interface that the branded 3D digital asset is covering using a screen bounding function of a 3D engine of the 3D online environment to generate the data related to user interaction or viewability with the branded 3D digital asset, and

transmitting the data related to user interaction or viewability with the branded 3D digital asset to the computing device;

determining, by the computing device, whether the objective has been achieved by the user, wherein the determining includes evaluating a user engagement score (UES) and comparing the UES with the engagement rule, wherein the UES is derived, at least in part, from the data related to user interaction or viewability with the branded 3D digital asset; and

upon the determining, by the computing device, preventing display of the branded 3D digital asset to the user, and wherein preventing display of the branded 3D digital asset occurs for a predetermined period of time.

2. The method of claim 1, further comprising:

displaying another branded 3D digital asset associated with the advertiser for the predetermined period of time.

3. The method of claim 1, wherein the branded 3D digital asset was placed within the 3D online environment by a game developer as a generic 3D digital asset, the generic 3D digital asset comprising a generic asset, and wherein the advertiser replaced the generic asset with a branded asset to generate the branded 3D digital asset, the branded asset graphically representing a branded product or service offered by the advertiser.

4. The method of claim 1, wherein the preventing occurs across multiple 3D environments or platforms on one or more graphical user interfaces associated with the user.

5. The method of claim 1, wherein the advertiser can provide the objective for the branded 3D digital asset across multiple 3D environments or platforms for a plurality of users.

6. The method of claim 1, wherein the UES includes data related to at least one of a purchase action, a social media like action, a social media post action, or a get coupon action performed by the user.

7. The method of claim 1, wherein the UES is represented by an alpha-numeric string, and wherein the UES represents a collective value for user interaction or viewability related to the branded 3D digital asset.

8. The method of claim 1, wherein the UES is at least represented by a string comprising:

eUx.vy.ts.in.pm

wherein e represents a user engagement identifier related to the branded 3D digital asset, U represents a value representing a number of engagement features that are displayed to the user, x represents a number of engagement features that were utilized by the user, v represents a viewability identifier related to branded 3D digital asset, y represents a size of the branded 3D digital asset with respect to at least one display of the graphical user interface, t represents a time identifier related to the branded 3D digital asset, s represents a number of seconds the user interacted with, or viewed, the branded 3D digital asset, i represents a user intent identifier related to the branded 3D digital asset, n is a variable representing whether an intent of the user was fulfilled, p represents a purchase identifier related to the branded 3D digital asset, and m is a variable representing whether the user purchased a service or product represented by the branded 3D digital asset, and wherein the period symbol (.) represents a separator identifier (delimiter) between various data transmitted within the UES related to the branded 3D digital asset.

9. A non-transitory computer readable medium comprising instructions which when executed by a processing system, including at least one core, performs a method to display advertisements in three dimensional (3D) online environment based on an objective of an advertiser, comprising:

receiving the objective of the advertiser, wherein the objective determines when to stop displaying a branded 3D digital asset to a user in the 3D online environment, the objective including an engagement rule, wherein the branded 3D digital asset is displayed on a client machine, and wherein the client machine is configured to transmit data related to user interaction or viewability with the branded 3D digital asset to the processing system using event scripts, the client machine further performing;

displaying the branded 3D digital asset in the 3D online environment,

determining a proportion of the branded 3D digital asset on screen of a graphical user interface,

obtaining a percentage of the screen of the graphical user interface that the branded 3D digital asset is covering using a screen bounding function of a 3D engine of the 3D online environment to generate the data related to user interaction or viewability with the branded 3D digital asset, and

transmitting the data related to user interaction or viewability with the branded 3D digital asset to the processing system;

determining whether the objective has been achieved by the user, wherein the determining includes evaluating a user engagement score (UES) and comparing the UES with the engagement rule, wherein the UES is derived, at least in part, from the data related to user interaction or viewability with the branded 3D digital asset; and

upon the determining, preventing display of the branded 3D digital asset to the user, and wherein preventing display of the branded 3D digital asset occurs for a predetermined period of time,

wherein the method is performed by the processing system.

10. The non-transitory computer readable medium of claim 9, further comprising:

displaying another branded 3D digital asset associated with the advertiser for the predetermined period of time.

11. The non-transitory computer readable medium of claim 9, wherein the branded 3D digital asset was placed within the 3D online environment by a game developer as a generic 3D digital asset, the generic 3D digital asset comprising a generic asset, and wherein the advertiser replaced the generic asset with a branded asset to generate the branded 3D digital asset, the branded asset graphically representing a branded product or service offered by the advertiser.

12. The non-transitory computer readable medium of claim 9, wherein the preventing occurs across multiple 3D environments or platforms on one or more user interfaces associated with the user.

13. The non-transitory computer readable medium of claim 9, wherein the advertiser can provide the objective for the branded 3D digital asset across multiple 3D environments or platforms for a plurality of users.

14. The non-transitory computer readable medium of claim 9, wherein the UES includes data related to at least one of a purchase action, a social media like action, a social media post action, or a get coupon action performed by the user.

15. The non-transitory computer readable medium of claim 9, wherein the UES is represented by an alpha-numeric string, and wherein the UES represents a collective value for user interaction or viewability related to the branded 3D digital asset.

16. The non-transitory computer readable medium of claim 9, wherein the UES is at least represented by a string comprising:

eUx.vy.ts.in.pm

wherein e represents a user engagement identifier related to the branded 3D digital asset, U represents a value representing a number of engagement features that are displayed to the user, x represents a number of engagement features that were utilized by the user, v represents a viewability identifier related to branded 3D digital asset, y represents a size of the branded 3D digital asset with respect to at least one display of the graphical user interface, t represents a time identifier related to the branded 3D digital asset, s represents a number of seconds the user interacted with, or viewed, the branded 3D digital asset, i represents a user intent identifier related to the branded 3D digital asset, n is a variable representing whether an intent of the user was fulfilled, p represents a purchase identifier related to the branded 3D digital asset, and m is a variable representing whether the user purchased a service or product represented by the branded 3D digital asset, and wherein the period symbol (.) represents a separator identifier (delimiter) between various data transmitted within the UES related to the branded 3D digital asset.

17. A system to display advertisements in three dimensional (3D) online environment based on an objective of an advertiser, the system comprising:

a client machine configured to;

display a branded 3D digital asset to a user, on a graphical user interface, in the 3D online environment,

determine a proportion of the branded 3D digital asset on screen of the graphical user interface,

obtain a percentage of the screen of the graphical user interface that the branded 3D digital asset is covering using a screen bounding function of a 3D engine of the 3D online environment to generate data related to user interaction or view ability with the branded 3D digital asset, and

transmit the data related to user interaction or viewability with the branded 3D digital asset using event scripts associated with the branded 3D digital asset; and

a computing device configured to;

receive the objective of the advertiser, wherein the objective determines when to stop displaying a branded 3D digital asset to a user in the 3D online environment, and wherein the objective includes an engagement rule,

determine whether the objective has been achieved by the user, wherein the determination whether the objective has been achieved includes evaluating a user engagement score (UES) and comparing the UES with the engagement rule, wherein the UES is derived, at least in part, from the data related to user interaction or viewability with the branded 3D digital asset, and

prevent display of the branded 3D digital asset to the user upon the determination that the objective has been achieved, wherein the prevention of displaying of the branded 3D digital asset occurs for a predetermined period of time.

18. The system of claim 17, further configure to:

display another branded 3D digital asset associated with the advertiser for the predetermined period of time.

19. The system of claim 17, wherein the branded 3D digital asset was placed within the 3D online environment by a game developer as a generic 3D digital asset, the generic 3D digital asset comprising a generic asset, and wherein the advertiser replaced the generic asset with a branded asset to generate the branded 3D digital asset, the branded asset graphically representing a branded product or service offered by the advertiser.

20. The system of claim 17, wherein the prevention of displaying of the branded 3D digital asset occurs across multiple 3D environments or platforms on one or more user interfaces associated with the user.

21. The system of claim 17, wherein the advertiser can provide the objective for the branded 3D digital asset across multiple 3D environments or platforms for a plurality of users.

22. The system of claim 17, wherein the UES includes data related to at least one of a purchase action, a social media like action, a social media post action, or a get coupon action.

23. The system of claim 17, wherein the UES is represented by an alpha-numeric string, and wherein the UES represents a collective value for user interaction or viewability related to the branded 3D digital asset.

24. The system of claim 17, wherein the UES is at least represented by a string comprising:

eUx.vy.ts.in.pm

wherein e represents a user engagement identifier related to the branded 3D digital asset, U represents a value representing a number of engagement features that are displayed to the user, x represents a number of engagement features that were utilized by the user, v represents a viewability identifier related to branded 3D digital asset, y represents a size of the branded 3D digital asset with respect to at least one display of the graphical user interface, t represents a time identifier related to the branded 3D digital asset, s represents a number of seconds the user interacted with, or viewed, the branded 3D digital asset, i represents a user intent identifier related to the branded 3D digital asset, n is a variable representing whether an intent of the user was fulfilled, p represents a purchase identifier related to the branded 3D digital asset, and m is a variable representing whether the user purchased a service or product represented by the branded 3D digital asset, and wherein the period symbol (.) represents a separator identifier (delimiter) between various data transmitted within the UES related to the branded 3D digital asset.