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System and method for metadata-linked advertisements

  • US 10,015,562 B2
  • Filed: 10/10/2014
  • Issued: 07/03/2018
  • Est. Priority Date: 03/31/2000
  • Status: Expired due to Fees
First Claim
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1. A method comprising:

  • retrieving, from a storage device, a media asset and metadata which describes content of a scene of the media asset;

    retrieving, from the storage device, a plurality of advertisements and metadata associated with each of the plurality of advertisements that describes content of a respective advertisement;

    retrieving metadata which describes at least one predefined selectable target area in the scene of the media asset;

    comparing the metadata which describes the content of the scene of the media asset with the metadata associated with each of the plurality of advertisements; and

    based on the comparison, selecting one of the plurality of advertisements from the storage device for display on a display device associated with a user.

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