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Knowledge panel

  • US 10,019,495 B2
  • Filed: 09/21/2016
  • Issued: 07/10/2018
  • Est. Priority Date: 05/16/2012
  • Status: Active Grant
First Claim
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1. A method performed by data processing apparatus, the method comprising:

  • identifying an entity that is referenced by a received search query;

    identifying a plurality of content items that have been identified as relevant to the entity, each content item being (i) classified to a content category and (ii) assigned a rank score based on relevance of the content item to the entity;

    selecting, from a plurality of knowledge modules, a set of knowledge modules to be presented in a knowledge panel for the entity, the knowledge panel (i) being an area of a search results page in which content related to the entity is presented separate from a listing of search results for the received search query and (ii) including presentation space in which knowledge modules are presented in different arrangements including different types of knowledge modules being presented in different orders for different entities based on relevance of content items in the knowledge modules to the entities, wherein;

    each knowledge module in the plurality of knowledge modules presents a plurality of content items of a same category of content items;

    the set of knowledge modules includes at least two different knowledge module types that each presents a different category of content items;

    the selection of knowledge modules to be presented in the knowledge panel for the entity is based, at least in part, on the rank scores for the identified content items classified to the content categories of each of the knowledge modules in the plurality of knowledge modules, wherein the set of knowledge modules include;

    a first knowledge module, of a first type, that presents a first category of content items; and

    a second knowledge module, of a second type different from the first type, that presents a second category of content items different from the first category of content items;

    determining, based on a combination of the rank scores for two or more content items assigned to each knowledge module, an order in which the set of knowledge modules are to be presented in the knowledge panel;

    positioning the set of knowledge modules within the knowledge panel in the determined order for the set of knowledge modules; and

    providing, to a user device, the knowledge panel including the set of knowledge modules positioned in the determined order for the set of knowledge modules, the knowledge panel being presented with the search results page for the received search query.

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