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Customized site search deep links on a SERP

  • US 10,019,522 B2
  • Filed: 09/12/2014
  • Issued: 07/10/2018
  • Est. Priority Date: 09/12/2014
  • Status: Active Grant
First Claim
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1. One or more computer-storage media devices having computer-executable instructions thereon that when executed by a computing device perform a method of presenting customized deeplinks on a search engine results page (SERP) to a user, the method comprising:

  • mining, from a website server hosting a website, popular search terms submitted by a group of users to the website, wherein mining popular search terms comprises,retrieving a search form from the website server;

    evaluating the search form to identify a search uniform resource locator (URL) pattern, the search URL pattern used by the website server for querying content stored in association with the website server;

    retrieving a log from the website server, the log having log entries, wherein the log entries comprise a history of activity associated with the website server;

    filtering the log entries for entries that match the search URL patterns; and

    extracting the filtered log entries and determining popular search terms from the filtered log entries;

    receiving a website name query from the user, wherein the website name query is directed to the website where the user intends to submit a task-specific query;

    generating at least one customized deeplink in response to the website name query based on an analysis of a history of issued search queries associated with the user and the popular search terms mined from the website server; and

    presenting the SERP comprising the at least one customized deeplink to the user, wherein the at least one customized deeplink navigates to a webpage of the website that is relevant to the task-specific query.

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