Advertisement distribution apparatus, distribution method, and distribution program
First Claim
1. A webpage request handling apparatus comprising:
- a memory that stores a database of user information associated with first user identification information of users who have previously accessed the webpage request handling apparatus; and
a processor coupled to the memory and programmed to;
when a user terminal requests a webpage over a network;
determine whether first user identification information corresponding to a user of the user terminal has been previously-stored in the database;
upon a determination that the first user identification information corresponding to the user of the user terminal has not been previously-stored in the database;
provide a webpage including a web beacon to the user terminal, via the network, the web beacon causing the user terminal to;
access an information provision apparatus, and to notify the information provision apparatus of whether the user terminal has an information provision apparatus-generated cookie, the information provision apparatus-generated cookie including second user identification information that;
(i) is different than the first user identification information, and (ii) identifies the user of the user terminal, the information provision apparatus generating the cookie including the second user identification information, when the user first accesses the information provision apparatus;
receive, from the information provision apparatus, user information corresponding to the second user identification information; and
distribute advertisement content to the user terminal based on the received user information corresponding to the second user identification information acquired from the information provision apparatus; and
upon a determination that the first user identification information corresponding to the user of the user terminal has been previously-stored in the database;
provide the webpage not including the web beacon to the user terminal, via the network; and
distribute the advertisement content to the user terminal based on user information corresponding to the first user identification information previously-stored in the database, wherein the information provision apparatus estimates one or more demographic attributes of the user based on one or more attributes of at least one of;
a previous webpage that the user has previously-accessed, and another webpage that is linked to the previous webpage, and stores the estimated one or more demographic attributes as user information associated with the first user identification information of the user.
1 Assignment
0 Petitions
Accused Products
Abstract
An advertisement distribution apparatus according to an embodiment includes a user information table, a determining unit, a request unit, and a distribution unit. The user information table stores user information about a user. When the advertisement distribution apparatus is accessed by a user terminal, the determining unit determines whether the user information of the user of the user terminal has been stored in the user information table. When the determining unit determines that the user information has not been stored in the storage unit, the request unit requests an information provision apparatus to transmit the user information. When the determining unit determines that the user information has not been stored in the storage unit, the distribution unit distributes advertisement content to the user terminal using the user information which is acquired from the information provision apparatus by the request unit.
-
Citations
13 Claims
-
1. A webpage request handling apparatus comprising:
-
a memory that stores a database of user information associated with first user identification information of users who have previously accessed the webpage request handling apparatus; and a processor coupled to the memory and programmed to; when a user terminal requests a webpage over a network; determine whether first user identification information corresponding to a user of the user terminal has been previously-stored in the database; upon a determination that the first user identification information corresponding to the user of the user terminal has not been previously-stored in the database; provide a webpage including a web beacon to the user terminal, via the network, the web beacon causing the user terminal to;
access an information provision apparatus, and to notify the information provision apparatus of whether the user terminal has an information provision apparatus-generated cookie, the information provision apparatus-generated cookie including second user identification information that;
(i) is different than the first user identification information, and (ii) identifies the user of the user terminal, the information provision apparatus generating the cookie including the second user identification information, when the user first accesses the information provision apparatus;receive, from the information provision apparatus, user information corresponding to the second user identification information; and distribute advertisement content to the user terminal based on the received user information corresponding to the second user identification information acquired from the information provision apparatus; and upon a determination that the first user identification information corresponding to the user of the user terminal has been previously-stored in the database; provide the webpage not including the web beacon to the user terminal, via the network; and distribute the advertisement content to the user terminal based on user information corresponding to the first user identification information previously-stored in the database, wherein the information provision apparatus estimates one or more demographic attributes of the user based on one or more attributes of at least one of;
a previous webpage that the user has previously-accessed, and another webpage that is linked to the previous webpage, and stores the estimated one or more demographic attributes as user information associated with the first user identification information of the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
-
-
12. A webpage request handling method comprising:
-
storing, by a processor in a memory, a database of user information associated with first user identification information of users who have previously accessed the webpage request handling apparatus; when the processor receives, over a network, a request for a webpage from a user terminal; determining, by the processor, whether first user identification information corresponding to a user of the user terminal has been previously-stored in the database, upon a determination that the first user identification information corresponding to the user of the user terminal has not been previously-stored in the memory; providing, by the processor via the network, a webpage including a web beacon to the user terminal, the web beacon causing the user terminal to;
access an information provision apparatus, and to notify the information provision apparatus of whether the user terminal has an information provision apparatus-generated cookie, the information provision apparatus-generated cookie including second user identification information that;
(i) is different than the first user identification information, and (ii) identifies the user of the user terminal, the information provision apparatus generating the cookie including the second user identification information, when the user first accesses the information provision apparatus;receiving, by the processor from the information provision apparatus via the network, user information corresponding to the second user identification information; and distributing, by the processor via the network, advertisement content to the user terminal based on the received user information corresponding to the second user identification information acquired from the information provision apparatus; and upon a determination that the first user identification information corresponding to the user of the user terminal has been previously-stored in the database; providing, via the network by the processor, the webpage not including the web beacon; and distributing, by the processor via the network to the user terminal, advertisement content based on user information corresponding to the first user identification information previously-stored in the database, wherein the information provision apparatus estimates one or more demographic attributes of the user based on one or more attributes of at least one of;
a previous webpage that the user has previously-accessed, and another webpage that is linked to the previous webpage, and stores the estimated one or more demographic attributes as user information associated with the first user identification information of the user.
-
-
13. A non-transitory computer-readable storage medium storing an executable program that, when executed by a computer, causes the computer to:
- when the computer receives, over a network, a request for a webpage from a user terminal;
determine whether first user identification information corresponding to a user of the user terminal has been previously-stored in the database; upon a determination that the first user identification information corresponding to the user of the user terminal has not been previously-stored in the database; provide a webpage including a web beacon to the user terminal, via the network, the web beacon causing the user terminal to;
access an information provision apparatus, and to notify the information provision apparatus of whether the user terminal has an information provision apparatus-generated cookie, the information provision apparatus-generated cookie including second user identification information that;
(i) is different than the first user identification information, and (ii) identifies the user of the user terminal, the information provision apparatus generating the cookie including the second user identification information, when the user first accesses the information provision apparatus;receive, from the information provision apparatus, user information corresponding to the second user identification information; and distribute advertisement content to the user terminal based on the received user information corresponding to the second user identification information acquired from the information provision apparatus; and upon a determination that the first user identification information corresponding to the user of the user terminal has been previously-stored in the database; provide the webpage not including the web beacon to the user terminal, via the network; and distribute the advertisement content to the user terminal based on user information corresponding to the first user identification information previously-stored in the database, wherein the information provision apparatus estimates one or more demographic attributes of the user based on one or more attributes of at least one of;
a previous webpage that the user has previously-accessed, and another webpage that is linked to the previous webpage, and stores the estimated one or more demographic attributes as user information associated with the first user identification information of the user.
- when the computer receives, over a network, a request for a webpage from a user terminal;
Specification