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Advertisement distribution apparatus, distribution method, and distribution program

  • US 10,019,735 B2
  • Filed: 06/25/2013
  • Issued: 07/10/2018
  • Est. Priority Date: 06/26/2012
  • Status: Active Grant
First Claim
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1. A webpage request handling apparatus comprising:

  • a memory that stores a database of user information associated with first user identification information of users who have previously accessed the webpage request handling apparatus; and

    a processor coupled to the memory and programmed to;

    when a user terminal requests a webpage over a network;

    determine whether first user identification information corresponding to a user of the user terminal has been previously-stored in the database;

    upon a determination that the first user identification information corresponding to the user of the user terminal has not been previously-stored in the database;

    provide a webpage including a web beacon to the user terminal, via the network, the web beacon causing the user terminal to;

    access an information provision apparatus, and to notify the information provision apparatus of whether the user terminal has an information provision apparatus-generated cookie, the information provision apparatus-generated cookie including second user identification information that;

    (i) is different than the first user identification information, and (ii) identifies the user of the user terminal, the information provision apparatus generating the cookie including the second user identification information, when the user first accesses the information provision apparatus;

    receive, from the information provision apparatus, user information corresponding to the second user identification information; and

    distribute advertisement content to the user terminal based on the received user information corresponding to the second user identification information acquired from the information provision apparatus; and

    upon a determination that the first user identification information corresponding to the user of the user terminal has been previously-stored in the database;

    provide the webpage not including the web beacon to the user terminal, via the network; and

    distribute the advertisement content to the user terminal based on user information corresponding to the first user identification information previously-stored in the database, wherein the information provision apparatus estimates one or more demographic attributes of the user based on one or more attributes of at least one of;

    a previous webpage that the user has previously-accessed, and another webpage that is linked to the previous webpage, and stores the estimated one or more demographic attributes as user information associated with the first user identification information of the user.

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