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Enhanced shopping and merchandising methodology

  • US 10,019,749 B2
  • Filed: 03/14/2011
  • Issued: 07/10/2018
  • Est. Priority Date: 03/19/2008
  • Status: Active Grant
First Claim
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1. An electronic merchandising system that enables merchants to acquire virtual merchandising options which automatically populate a consumer'"'"'s electronic shopping list, the electronic merchandising system comprising:

  • a memory; and

    a computer system programmed to;

    store data in said memory relating to items available for retail purchase by a consumer;

    store merchandising options in said memory;

    enable merchants to acquire at least one merchandising option for items available for retail purchase by a consumer, wherein said merchandising options include automatically switching a branded item on the shopping list selected by the consumer for which a merchandising option has not been purchased defining an unsponsored item with a generic equivalent for the unsponsored item and associating incentives to purchase an item for which a merchandising option has been purchased defining a sponsored item;

    storing said acquired merchandising options in said memory;

    generate a list of said items stored in memory selected by a consumer and generate an electronic shopping list of items selected by the consumer; and

    automatically switching the unsponsored items on the shopping list selected by a consumer with a generic equivalent and associating incentives for a sponsored item as a function of said acquired merchandising options; and

    generate a list of items on said shopping list as modified defining a modified shopping list that is stored in said memory.

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