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Determination of a user context and sending of a third party proposition

  • US 10,021,153 B2
  • Filed: 02/26/2015
  • Issued: 07/10/2018
  • Est. Priority Date: 02/26/2015
  • Status: Active Grant
First Claim
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1. An apparatus, comprising:

  • at least one processor; and

    at least one memory including computer program code, the memory and the computer program code configured to, working with the processor, cause the apparatus to perform at least the following;

    identification of a user account associated with a user, the user account referencing at least one third party user account associated with the user;

    receipt, (a) by the apparatus from a user apparatus, of circumstantial information comprising at least interaction information pertaining to a user interaction with a user application operative on the user apparatus, and (b) by the apparatus from a separate apparatus operating independently of the user apparatus operating the user application, of sensor information detected in an environment of the user, wherein the interaction information of the circumstantial information and the sensor information are indicative of a user context of the user;

    determination of the user context based, at least in part, on at least the interaction information and the sensor information;

    determination that the user context is classified by at least one user context classification that is associated with the third party user account;

    sending, in response to the determination that the user context is classified by the user context classification that is associated with the third party user account, of information indicative of the third party user account and the user context to a third party server, the third party server being associated with the third party user account;

    receipt of a third party proposition from the third party server in response to the sending of information indicative of the third party user account and the user context; and

    sending, to the user apparatus, of the third party proposition in response to the receipt of the third party proposition, the user apparatus being operated by the user.

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