System and method for delivering interactive trigger events

• US 10,021,452 B2
• Filed: 05/09/2017
• Issued: 07/10/2018
• Est. Priority Date: 10/07/2014
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Di Bernardo, Paul, Bonvolanta, Anthony
• Primary Examiner(s): Bui, Kieu Oanh T
• Application Number:
  US15/590,446
• Publication Number:
  US 20170245006A1
• Time in Patent Office: 427 Days
• CPC Class Codes: H04N 21/2665 Gathering content from different sources, e.g. Internet and satellite
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/44008 involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/4725 using interactive regions of the image, e.g. hot spots details of information retrieval from the Internet by using URLs G06F16/955; processing chained hypermedia data for information retrieval G06F16/94
• CPC Class Codes: H04N 21/4882 for displaying messages, e.g. warnings, reminders arrangements for providing short real-time information to substation in data switching networks H04L12/1895
• CPC Class Codes: H04N 21/4884 for displaying subtitles
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8166 involving executable data, e.g. software arrangements for executing specific programs G06F9/44; broadcasting computer programmes in broadcast systems H04H20/91; involving the movement of software or configuration parameters H04L67/34
• CPC Class Codes: H04N 21/8586 by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02

Abstract

Aspects of the subject disclosure may include, for example, a method in which a media processor identifies a first key and a second key associated with media content received over a network, and prepares a display object according to the first key that includes a selectable object. The media processor transmits a request to a remote server including the second key; the server returns first additional content and control code associated with the second key. The media processor merges the first additional content with the display object to produce an overlay for presentation with the media content in accordance with the control code. The overlay is associated with a provider of the first additional content; the first key is independent of the provider, and the second key corresponds to the provider. Other embodiments are disclosed.

Claims

1. A method comprising:

receiving, by a processing system including a processor, video content for display on a display device;

identifying, by the processing system, a first key portion and a second key portion provided in the video content;

preparing, by the processing system, a display object based on reusable graphic objects, in accordance with the first key portion;

obtaining, by the processing system, additional content and a control code associated with the second key portion; and

merging, by the processing system, the additional content with the display object to produce an overlay for display with the video content on the display device in accordance with the control code,

wherein the first key portion and the display object are independent of an identity of a provider of the second key portion, the additional content, and the control code.

2. The method of claim 1, wherein the additional content and the control code are obtained in response to a query sent by the processing system to a remote system.

3. The method of claim 2, wherein the query includes the second key portion, and wherein the remote system comprises a mapping engine for retrieving images specific to the overlay, in accordance with the second key portion.

4. The method of claim 1, wherein preparing the display object comprises retrieving the reusable graphic objects and providing a framework for the overlay, in accordance with the first key portion.

5. The method of claim 4, wherein the framework is provided responsive to execution of instructions stored local to the processor, and wherein the reusable graphic objects are retrieved from storage remote from the processor.

6. The method of claim 1, wherein the second key portion, the additional content, and the control code correspond to a project of the provider, and wherein the display object is reusable in a plurality of overlays associated with a plurality of projects.

7. The method of claim 6, wherein the control code is specific to the project.

8. The method of claim 6, further comprising receiving, by the processing system, an updated list of the plurality of projects and an updated set of reusable images associated with the listed projects.

9. The method of claim 1, wherein the additional content comprises advertising content provided by an advertiser, and wherein the display object is reusable in projects of a plurality of different advertisers.

10. The method of claim 9, wherein the overlay includes an interactive component, and wherein the additional content comprises a graphic specific to the advertiser for prompting a viewer of the overlay.

11. A device comprising:

a processing system including a processor; and

a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations comprising;

receiving video content for display on a display device;

identifying a first key portion and a second key portion provided in the video content;

preparing a display object based on reusable graphic objects, in accordance with the first key portion;

obtaining additional content and a control code associated with the second key portion; and

merging the additional content with the display object to produce an overlay for display with the video content on the display device in accordance with the control code,

wherein the first key portion and the display object are independent of an identity of a provider of the second key portion, the additional content, and the control code,

wherein the additional content and the control code are obtained in response to a query sent by the processing system to a remote system, and

wherein preparing the display object comprises retrieving the reusable graphic objects and providing a framework for the overlay, in accordance with the first key portion.

12. The device of claim 11, wherein the query includes the second key portion, and wherein the remote system comprises a mapping engine for retrieving images specific to the overlay, in accordance with the second key portion.

13. The device of claim 11, wherein the framework is provided responsive to execution of instructions stored local to the processor, and wherein the reusable graphic objects are retrieved from storage remote from the processor.

14. The device of claim 11, wherein the second key portion, the additional content, and the control code correspond to a project of the provider, and wherein the display object is reusable in a plurality of overlays associated with a plurality of projects.

15. The device of claim 11, wherein the additional content comprises advertising content provided by an advertiser, and wherein the display object is reusable in projects of a plurality of different advertisers.

16. A machine-readable storage medium comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations comprising:

receiving video content for display on a display device;

identifying a first key portion and a second key portion provided in the video content;

preparing a display object based on reusable graphic objects, in accordance with the first key portion;

obtaining additional content and a control code associated with the second key portion; and

merging the additional content with the display object to produce an overlay for display with the video content on the display device in accordance with the control code,

wherein the additional content and the control code are obtained in response to a query sent by the processing system to a remote system, and

wherein preparing the display object comprises retrieving the reusable graphic objects and providing a framework for the overlay, in accordance with the first key portion.

17. The machine-readable storage medium of claim 16, wherein the first key portion and the display object are independent of an identity of a provider of the second key portion, the additional content, and the control code.

18. The machine-readable storage medium of claim 16, wherein the query includes the second key portion, and wherein the remote system comprises a mapping engine for retrieving images specific to the overlay, in accordance with the second key portion.

19. The machine-readable storage medium of claim 16, wherein the second key portion, the additional content, and the control code correspond to a project of the provider, and wherein the display object is reusable in a plurality of overlays associated with a plurality of projects.

20. The machine-readable storage medium of claim 16, wherein the additional content comprises advertising content provided by an advertiser, and wherein the display object is reusable in projects of a plurality of different advertisers.