Preferred sites

• US 10,025,868 B1
• Filed: 03/15/2016
• Issued: 07/17/2018
• Est. Priority Date: 01/09/2009
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Horling, Bryan C., Brukman, Michael Y., Otto, Owen, McDonnell, Philip A., Goel, Kavi J., Haahr, Paul
• Primary Examiner(s): Trujillo, James
• Assistant Examiner(s): CHEUNG, HUBERT G
• Application Number:
  US15/070,868
• Time in Patent Office: 854 Days
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/90324 using system suggestions
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results

Abstract

Methods, systems, and apparatus, including computer program products, for establishing preferences for sites that are explicitly identified by a user by either a textual input or an acceptance in response to a recommendation, and adjusting the presentation of search results based on these preferences.

Claims

1. A method implemented by a data processing apparatus, the method comprising:

accessing site preference data associated with a user identifier, the site preference data identifying preferred sites for the user identifier, each preferred site having been identified in response to receiving an explicit acceptance of a recommendation during a first user session associated with the user identifier, where each preferred site is specified in the site preference data by only a domain name, where only search results that reference the domain name of a preferred site and include a resource locator referencing a locally relevant host within the domain, wherein the host is locally relevant to a location associated with the user identifier, for a second user session associated with the user identifier and that is subsequent to the first user session is eligible for a presentation adjustment when the search result is presented to a user device associated with the user identifier; and

providing, in a second user session associated with the user identifier, a search results page that includes a first search result in a set of multiple search results, wherein the first search result references one of the preferred sites identified in the site preference data, and including in the search results page a visual indicator that the first search result references the one of the preferred sites, wherein the visual indicator includes presenting text of an address of a resource that includes the preferred site in a text format that is different from a text format that is used to present addresses of resources that do not include the preferred site.

2. The method of claim 1, further comprising adjusting a ranking of the first search result in the set of search results based on the first search result referencing one of the preferred sites.

3. The method of claim 1, wherein each preferred site is a uniform resource locator.

4. The method of claim 1, further comprising:

accessing user site data associated with the user identifier, the user site data including resource locators of resources that were selected at least once for a third user session associated with the user identifier, the third user session occurring before the first user session;

identifying, from the resource locators, candidate sites for recommendation as preferred sites, each candidate site being specified by at least one of the resource locators included in the accessed user site data, the identifying comprising grouping resource locators by domain names and, for each domain name, selecting the domain name as a candidate site;

identifying a recommended site from one of the identified candidate sites;

providing, in the first user session associated with the user identifier, a search results page that includes a search result that references the recommended site, and including in the search results page a recommendation to identify the recommended site as a preferred site; and

generating the site preference data identifying the recommended site as a preferred site for the user identifier in response to receiving an explicit acceptance of the recommendation during the second user session associated with the user identifier.

5. The method of claim 1, wherein the text format used for presenting the address of the resource that includes the preferred site is an italicized text format.

6. The method of claim 1, wherein the host is locally relevant to the location associated with the user identifier based on a geographic location associated with the user identifier.

7. The method of claim 1, wherein the host is locally relevant to the location associated with the user identifier based on a preferred language associated with the user identifier.

8. A system for processing search results, comprising:

a data store storing user site data associated with a user identifier, the user site data including resource locators of resources; and

instructions stored on a non-transitory computer readable medium and executable by a data processing apparatus to cause the data processing apparatus to perform operations comprising;

accessing site preference data associated with a user identifier, the site preference data identifying preferred sites for the user identifier, each preferred site having been identified in response to receiving an explicit acceptance of a recommendation during a first user session associated with the user identifier, where each preferred site is specified in the site preference data by only a domain name, where only search results that reference the domain name of a preferred site and include a resource locator referencing a locally relevant host within the domain, wherein the host is locally relevant to a location associated with the user identifier, for a second user session associated with the user identifier and that is subsequent to the first user session is eligible for a presentation adjustment when the search result is presented to a user device associated with the user identifier; and

providing, in a second user session associated with the user identifier, a search results page that includes a first search result in a set of multiple search results, wherein the first search result references one of the preferred sites identified in the site preference data, and including in the search results page a visual indicator that the first search result references the one of the preferred sites, wherein the visual indicator includes presenting text of an address of a resource that includes the preferred site in a text format that is different from a text format that is used to present addresses of resources that do not include the preferred site.

9. The system of claim 8, further comprising adjusting a ranking of the first search result in the set of search results based on the first search result referencing one of the preferred sites.

10. The system of claim 8, wherein each preferred site is a uniform resource locator.

11. The system of claim 8, further comprising:

accessing user site data associated with the user identifier, the user site data including resource locators of resources that were selected at least once for a third user session associated with the user identifier, the third user session occurring before the first user session;

identifying, from the resource locators, candidate sites for recommendation as preferred sites, each candidate site being specified by at least one of the resource locators included in the accessed user site data, the identifying comprising grouping resource locators by domain names and, for each domain name, selecting the domain name as a candidate site;

identifying a recommended site from one of the identified candidate sites;

providing, in the first user session associated with the user identifier, a search results page that includes a search result that references the recommended site, and including in the search results page a recommendation to identify the recommended site as a preferred site; and

generating the site preference data identifying the recommended site as a preferred site for the user identifier in response to receiving an explicit acceptance of the recommendation during the second user session associated with the user identifier.

12. The system of claim 8, wherein the text format used for presenting the address of the resource that includes the preferred site is an italicized text format.

13. The system of claim 8, wherein the host is locally relevant to the location associated with the user identifier based on a geographic location associated with the user identifier.

14. The system of claim 8, wherein the host is locally relevant to the location associated with the user identifier based on a preferred language associated with the user identifier.

15. A computer program product, encoded on a non-transitory computer readable medium, configured to cause a data processing apparatus to perform operations comprising:

accessing site preference data associated with a user identifier, the site preference data identifying preferred sites for the user identifier, each preferred site having been identified in response to receiving an explicit acceptance of a recommendation during a first user session associated with the user identifier, where each preferred site is specified in the site preference data by only a domain name, where only search results that reference the domain name of a preferred site and include a resource locator referencing a locally relevant host within the domain, wherein the host is locally relevant to a location associated with the user identifier, for a second user session associated with the user identifier and that is subsequent to the first user session is eligible for a presentation adjustment when the search result is presented to a user device associated with the user identifier; and

providing, in a second user session associated with the user identifier, a search results page that includes a first search result in a set of multiple search results, wherein the first search result references one of the preferred sites identified in the site preference data, and including in the search results page a visual indicator that the first search result references the one of the preferred sites, wherein the visual indicator includes presenting text of an address of a resource that includes the preferred site in a text format that is different from a text format that is used to present addresses of resources that do not include the preferred site.

16. The computer readable medium of claim 15, wherein the text format used for presenting the address of the resource that includes the preferred site is an italicized text format.

17. The computer program product of claim 15, wherein the host is locally relevant to the location associated with the user identifier based on a geographic location associated with the user identifier.

18. The computer program product of claim 15, wherein the host is locally relevant to the location associated with the user identifier based on a preferred language associated with the user identifier.