Time-triggered advertisement replacement
First Claim
Patent Images
1. A system to place online advertisements, the system comprising:
- a display output to render a primary advertisement on a portion of a web page;
a timer to measure a first predetermined period of time that the web page is displayed; and
an advertisement controller, coupled to the display output and the timer, the advertisement controller configured to;
during a continuous time period that the display output continuously displays the web page;
switch the primary advertisement to display a secondary advertisement on the portion of the web page; and
in response to a request to recall the primary advertisement for display on the portion of the web page after the switching has occurred, switch the secondary advertisement with the primary advertisement on the portion of the web page.
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Accused Products
Abstract
A system to place online advertisements on a first page includes a display output to render a primary advertisement on at least a portion of a first web page and a timer to measure a first predetermined period of time that the first web page is displayed. The system includes an advertisement controller, coupled to the display output and the timer, to switch the primary advertisement to display a secondary advertisement on the portion of the first web page. The advertisement controller is further responsive to a request to recall the primary advertisement after the switching has occurred and to switch the secondary advertisement with the primary advertisement.
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Citations
20 Claims
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1. A system to place online advertisements, the system comprising:
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a display output to render a primary advertisement on a portion of a web page; a timer to measure a first predetermined period of time that the web page is displayed; and an advertisement controller, coupled to the display output and the timer, the advertisement controller configured to; during a continuous time period that the display output continuously displays the web page; switch the primary advertisement to display a secondary advertisement on the portion of the web page; and in response to a request to recall the primary advertisement for display on the portion of the web page after the switching has occurred, switch the secondary advertisement with the primary advertisement on the portion of the web page. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A computer-implemented method for placing online advertisements on a display of a computer device coupled to a communication network, the method comprising:
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displaying a primary advertisement on a web page on the display; initiating a timer to measure a first predetermined period of time that the web page is displayed; during a continuous time period that the display continuously displays the web page; responsive to an event associated with the web page, switching the primary advertisement to display a secondary advertisement on the portion of the web page on the display; receiving a request to recall the primary advertisement for display on the portion of the web page after the switching has occurred; and in response to the request, switching the secondary advertisement with the primary advertisement on the portion of the web page. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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17. A non-transitory computer-readable medium storing computer executable instructions comprising:
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instructions to display, on a display of a computing device configured to display a web page, a primary advertisement on a portion of the web page; during a continuous time period that the display continuously displays the web page; instructions to switch the primary advertisement to display, on the display of, a secondary advertisement on the portion of the web page in response to an event associated with the web page; instructions to receive a request to recall the primary advertisement for display on the portion of the web page after the switching has occurred; and instructions to switch the secondary advertisement with the primary advertisement in response to receipt of the request. - View Dependent Claims (18, 19, 20)
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Specification