Methods and apparatus to share online media impressions data
First Claim
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1. A method, comprising:
- receiving, at a first server of a database proprietor, a first network communication from a client device, the first network communication including an audience measurement entity cookie identifier of an audience measurement entity cookie, the audience measurement entity cookie set in the client device by a second server of an audience measurement entity;
generating, with a processor of the database proprietor, a cookie mapping of the audience measurement entity cookie to a database proprietor cookie, the database proprietor cookie set in the client device by the first server of the database proprietor; and
sending a re-direct message to cause the client device to send the cookie mapping to the audience measurement entity associated with the audience measurement entity cookie, the re-direct message including a database proprietor cookie identifier of the database proprietor cookie, the audience measurement entity cookie identifier, and an indication of association between the database proprietor cookie identifier and the audience measurement entity cookie identifier.
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Abstract
Methods and apparatus to share online media impression data are disclosed. An example method includes receiving, at a database proprietor, a first request from a client device, the first request including an audience measurement entity cookie identifier of an audience measurement entity cookie; and determining, with a processor of the database proprietor, a cookie mapping of the audience measurement entity cookie to a database proprietor cookie that is assigned by the database proprietor and associated with the client device.
146 Citations
20 Claims
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1. A method, comprising:
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receiving, at a first server of a database proprietor, a first network communication from a client device, the first network communication including an audience measurement entity cookie identifier of an audience measurement entity cookie, the audience measurement entity cookie set in the client device by a second server of an audience measurement entity; generating, with a processor of the database proprietor, a cookie mapping of the audience measurement entity cookie to a database proprietor cookie, the database proprietor cookie set in the client device by the first server of the database proprietor; and sending a re-direct message to cause the client device to send the cookie mapping to the audience measurement entity associated with the audience measurement entity cookie, the re-direct message including a database proprietor cookie identifier of the database proprietor cookie, the audience measurement entity cookie identifier, and an indication of association between the database proprietor cookie identifier and the audience measurement entity cookie identifier. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An apparatus, comprising:
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a communications interface to receive a first network communication at a first server of a database proprietor from a client device, the first network communication including an audience measurement entity cookie identifier of an audience measurement entity cookie, the audience measurement entity cookie set in the client device by a second server of an audience measurement entity; a cookie mapper to generate a cookie mapping of the audience measurement entity cookie to a database proprietor cookie, the database proprietor cookie set in the client device by the first server of the database proprietor; and the communications interface to send a re-direct message to cause the client device to send the cookie mapping to the audience measurement entity associated with the audience measurement entity cookie, the re-direct message including a database proprietor cookie identifier of the database proprietor cookie, the audience measurement entity cookie identifier, and an indication of association between the database proprietor cookie identifier and the audience measurement entity cookie identifier. - View Dependent Claims (9, 10, 11, 12, 13)
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14. A tangible computer readable storage medium comprising computer readable instructions which, when executed, cause a processor of a database proprietor to at least:
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access a first network communication received at a first server of a database proprietor from a client device, the first network communication including an audience measurement entity cookie identifier of an audience measurement entity cookie, the audience measurement entity cookie set in the client device by a second server of an audience measurement entity; generate a cookie mapping of the audience measurement entity cookie to a database proprietor cookie, the database proprietor cookie set in the client device by the first server of the database proprietor; and send a re-direct message to cause the client device to send the cookie mapping to the audience measurement entity associated with the audience measurement entity cookie, the re-direct message including a database proprietor cookie identifier of the database proprietor cookie, the audience measurement entity cookie identifier, and an indication of association between the database proprietor cookie identifier and the audience measurement entity cookie identifier. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification