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Product and presentation placement system and method

  • US 10,032,196 B2
  • Filed: 05/11/2005
  • Issued: 07/24/2018
  • Est. Priority Date: 05/14/2004
  • Status: Expired due to Fees
First Claim
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1. A method for efficiently purchasing at least one product opportunity with regard to specified presentation and product data, said method comprising:

  • hosting an electronic database by a backend computer system, said electronic database being stored on a non-transitory computer-readable medium of said backend computer system and of said backend computer system and comprising presentation data regarding presentations containing an involvement of at least one unadvertised product, product data and an association between said presentation data and said product data, and purchase information for said products, wherein said presentations are not dependent on a manner of distribution of said presentations including not being dependent on Internet based delivery of said presentations;

    transforming the presentation and product data into a meta-data structure using the association between said presentation data and said product data;

    encoding meta-data from the meta-data structure for the presentation and the product data into a video;

    receiving at said backend computer system a request from a requester for product opportunities related to said specified presentation and product data that was displayed in a video presentation of the video using the meta-data, said specified presentation and product data being part of said request for product opportunities, and said presentation and product data describing an involvement of a product in the video presentation;

    querying by said backend computer system said electronic database hosted by said backend computing system based on said specified presentation product data;

    transforming by said electronic database hosted by said backend computer system said specified presentation and product data of said request for product opportunities into a list of at least one product opportunity tied to other similarly classified presentation and product data but not explicitly tied to said specified presentation and product data of said request for product opportunities as a function of attributes of said specified presentation and product data in order to efficiently provide said other similarly classified presentation and product data not explicitly tied to said specified presentation and product data of said request for product opportunities;

    disseminating by said backend computer system said list of said at least one product opportunity tied to other similarly classified presentation and product data but not explicitly tied to said specified presentation and product data of said request for product opportunities;

    receiving at said backend computer system a buy request for said at least one product opportunity tied to other similarly classified presentation and product data but not explicitly tied to said specified presentation and product data of said request for product opportunities from said requester; and

    processing at said backend computer system said buy request from said requester.

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