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Systems and methods of tracking locations visited by mobile devices residing within a predetermined activity area to quantify a change

  • US 10,036,638 B2
  • Filed: 03/30/2017
  • Issued: 07/31/2018
  • Est. Priority Date: 06/07/2016
  • Status: Active Grant
First Claim
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1. A system, comprising:

  • a plurality of mobile devices, wherein each mobile device in the plurality of mobile devices determines locations of the mobile device at respective time instances when the mobile device is at the respective locations; and

    a computing device in communication with the mobile devices to receive locations of the mobile devices at different time instances, wherein the computing device;

    receives information identifying a time period during which at least one message related to a predetermined region is transmitted to a portion of the mobile devices at least once;

    determines an activity area associated with the predetermined region;

    identifies a first subset of the mobile devices, wherein each mobile device in the first subset is in the activity area during the time period and receives the message at least once during the time period;

    identifies a second subset of the mobile devices, wherein each mobile device in the second subset is in the activity area during the time period and does not receive the message during the time period;

    for each respective mobile device in the first subset and the second subset, determines a response of the respective mobile device based on counts of visitation to the predetermined region by the respective mobile device; and

    calculates a measurement of a location behavior change based on a difference between;

    an average of responses of mobile devices in the first subset, andan average of responses of mobile devices in the second subset.

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