Systems and methods of tracking locations visited by mobile devices residing within a predetermined activity area to quantify a change
First Claim
1. A system, comprising:
- a plurality of mobile devices, wherein each mobile device in the plurality of mobile devices determines locations of the mobile device at respective time instances when the mobile device is at the respective locations; and
a computing device in communication with the mobile devices to receive locations of the mobile devices at different time instances, wherein the computing device;
receives information identifying a time period during which at least one message related to a predetermined region is transmitted to a portion of the mobile devices at least once;
determines an activity area associated with the predetermined region;
identifies a first subset of the mobile devices, wherein each mobile device in the first subset is in the activity area during the time period and receives the message at least once during the time period;
identifies a second subset of the mobile devices, wherein each mobile device in the second subset is in the activity area during the time period and does not receive the message during the time period;
for each respective mobile device in the first subset and the second subset, determines a response of the respective mobile device based on counts of visitation to the predetermined region by the respective mobile device; and
calculates a measurement of a location behavior change based on a difference between;
an average of responses of mobile devices in the first subset, andan average of responses of mobile devices in the second subset.
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Abstract
Systems and methods including mobile devices determining their locations using location determination units, such as GPS receivers. A computing device generates a statistical measurement of location pattern changes in relation to a predetermined region for a predetermined period of time. The measurement is generated from a difference between the average response of exposed mobile devices and the average response of non-exposed mobile devices, where each of the exposed/non-exposed mobile devices is selected for having a home location or a visitation pattern within an activity area associated with the predetermined region, and each response of a mobile device is based on determining whether locations of the mobile device is within the predetermined region and counts of visitations to the predetermined region by the mobile device in different time intervals.
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Citations
20 Claims
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1. A system, comprising:
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a plurality of mobile devices, wherein each mobile device in the plurality of mobile devices determines locations of the mobile device at respective time instances when the mobile device is at the respective locations; and a computing device in communication with the mobile devices to receive locations of the mobile devices at different time instances, wherein the computing device; receives information identifying a time period during which at least one message related to a predetermined region is transmitted to a portion of the mobile devices at least once; determines an activity area associated with the predetermined region; identifies a first subset of the mobile devices, wherein each mobile device in the first subset is in the activity area during the time period and receives the message at least once during the time period; identifies a second subset of the mobile devices, wherein each mobile device in the second subset is in the activity area during the time period and does not receive the message during the time period; for each respective mobile device in the first subset and the second subset, determines a response of the respective mobile device based on counts of visitation to the predetermined region by the respective mobile device; and calculates a measurement of a location behavior change based on a difference between; an average of responses of mobile devices in the first subset, and an average of responses of mobile devices in the second subset. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A method implemented in a computing device, the method comprising:
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receiving, in the computing device, information identifying a time period during which at least one message related to a predetermined region is transmitted to a portion of a plurality of mobile devices at least once, wherein each mobile device in the plurality of mobile devices determines locations of the mobile device at respective time instances when the mobile device is at the respective locations; determining, by the computing device, an activity area associated with the predetermined region; identifying, by the computing device, a first subset of the mobile devices, wherein each mobile device in the first subset is in the activity area during the time period and receives the message at least once during the time period; identifying, by the computing device, a second subset of the mobile devices, wherein each mobile device in the second subset is in the activity area during the time period and does not receive the message during the time period; determining, by the computing device for each respective mobile device in the first subset and the second subset, a response of the respective mobile device based on counts of visitation to the predetermined region by the respective mobile device; and calculating, by the computing device, a measurement of a location behavior change based on a difference between; an average of responses of mobile devices in the first subset, and an average of responses of mobile devices in the second subset.
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20. A non-transitory computer storage medium storing instructions which when executed by a computing device, cause the computing device to perform a method, the method comprising:
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receiving, in the computing device, information identifying a time period during which at least one message related to a predetermined region is transmitted to a portion of a plurality of mobile devices at least once, wherein each mobile device in the plurality of mobile devices determines locations of the mobile device at respective time instances when the mobile device is at the respective locations; determining, by the computing device, an activity area associated with the predetermined region; identifying, by the computing device, a first subset of the mobile devices, wherein each mobile device in the first subset is in the activity area during the time period and receives the message at least once during the time period; identifying, by the computing device, a second subset of the mobile devices, wherein each mobile device in the second subset is in the activity area during the time period and does not receive the message during the time period; determining, by the computing device for each respective mobile device in the first subset and the second subset, a response of the respective mobile device based on counts of visitation to the predetermined region by the respective mobile device; and calculating, by the computing device, a measurement of a location behavior change based on a difference between; an average of responses of mobile devices in the first subset, and an average of responses of mobile devices in the second subset.
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Specification