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Multiple delivery channels for a dynamic multimedia content presentation

  • US 10,037,123 B2
  • Filed: 02/07/2018
  • Issued: 07/31/2018
  • Est. Priority Date: 11/25/2014
  • Status: Active Grant
First Claim
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1. A system comprising:

  • (A) one or more memory devices storing;

    (i) a collection of nodes including;

    a first set of nodes representing a first version of an interactive media pack (IMP) and a second set of nodes representing a second version of the IMP;

    (ii) a set of rules for selecting one or more nodes from the collection of nodes to activate during presentation of the IMP; and

    (iii) a delivery-channel status representing a delivery-channel selected for presenting the IMP, the delivery-channel being a type of interface for presenting the IMP; and

    (B) one or more servers communicatively coupled to the one or more memory devices, wherein the one or more servers are configured to do the following to facilitate presentation of the IMP at a client device;

    (i) select, from the collection of nodes, a next node to activate during the presentation of the IMP based on an analysis of a set of factors including the set of rules and the delivery-channel status, such that the one or more servers;

    (a) select the next node from the first set of nodes when the delivery-channel status indicates that a first delivery-channel is active; and

    (b) select the next node from the second set of nodes when the delivery-channel status indicates that a second delivery-channel is active; and

    (ii) activate the next node, wherein the one or more servers transmit to the client device for presentation one or more content assets associated with the next node.

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