Methods and systems for selecting and presenting content based on dynamically identifying microgenres associated with the content

• US 10,037,326 B2
• Filed: 11/23/2016
• Issued: 07/31/2018
• Est. Priority Date: 03/06/2006
• Status: Active Grant

• Current Assignee: Veveo, Inc. (Adeia Inc.)
• Original Assignee: Veveo, Inc. (Adeia Inc.)
• Inventors: Aravamudan, Murali, Rajasekharan, Ajit, Ramakrishnan, Kajamalai G.
• Primary Examiner(s): Moser, Bruce M
• Application Number:
  US15/360,592
• Publication Number:
  US 20170139907A1
• Time in Patent Office: 615 Days
• CPC Class Codes: G06F 16/152 using file content signatures, e.g. hash values
• CPC Class Codes: G06F 16/2453 Query optimisation
• CPC Class Codes: G06F 16/2457 with adaptation to user needs
• CPC Class Codes: G06F 16/24575 using context
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/2462 Approximate or statistical queries
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/284 Relational databases
• CPC Class Codes: G06F 16/335 Filtering based on additional data, e.g. user or group profiles filtering in web context G06F16/9535, G06F16/9536
• CPC Class Codes: G06F 16/337 Profile generation, learning or modification
• CPC Class Codes: G06F 16/435 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: G06F 16/437 Administration of user profiles, e.g. generation, initialisation, adaptation, distribution
• CPC Class Codes: G06F 16/438 Presentation of query results
• CPC Class Codes: G06F 16/686 using information manually generated, e.g. tags, keywords, comments, title or artist information, time, location or usage information, user ratings
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06N 20/00 Machine learning
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/44224 : Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4524 : involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; systems specially adapted for using geographical information in broadcast systems H04H60/70; protocols in which the network application is adapted for the location of the user terminal in communication control or processing H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/4532 : involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/466 : Learning process for intelligent management, e.g. learning user preferences for recommending movies services using the results of monitoring in broadcast systems H04H60/61
• CPC Class Codes: H04N 21/4828 : for searching program descriptors retrieval of video data G06F16/739
• CPC Class Codes: Y10S 707/99933 : Query processing, i.e. searching
• CPC Class Codes: Y10S 707/99934 : Query formulation, input preparation, or translation
• CPC Class Codes: Y10S 707/99937 : Sorting
• CPC Class Codes: Y10S 707/99943 : Generating database or data structure, e.g. via user interface
• CPC Class Codes: Y10S 707/99945 : Object-oriented database structure processing

Abstract

A method of selecting and presenting content based on learned user preferences is provided. The method includes providing a content system including a set of content items organized by genre characterizing the content items, and wherein the set of content items contains microgenre metadata further characterizing the content items. The method also includes receiving search input from the user for identifying desired content items and, in response, presenting a subset of content items to the user. The method further includes receiving content item selection actions from the user and analyzing the microgenre metadata within the selected content items to learn the preferred microgenres of the user. The method includes, in response to receiving subsequent user search input, selecting and presenting content items in an order that portrays as relatively more relevant those content items containing microgenre metadata that more closely match the learned microgenre preferences of the user.

Claims

1. A method for rearranging an order of display for a plurality of media asset identifiers based on a relative frequency of user interactions, over a period of time, with a corresponding plurality of media assets, the method comprising:

retrieving, from a database, a first plurality of media asset identifiers including a first media asset identifier and a second media asset identifier;

generating for display, using control circuitry, the first plurality of media asset identifiers;

receiving, at a first time, a first user command to play back a first media asset corresponding to the first media asset identifier;

in response to receiving the first user command;

retrieving, with the control circuitry, a first descriptive term corresponding to the first media asset; and

storing a first association between the first time and the first descriptive term;

receiving, at a second time, a second user command to play back a second media asset corresponding to the second media asset identifier;

in response to receiving the second user command;

retrieving, with the control circuitry, a second descriptive term corresponding to the second media asset; and

storing a second association between the second time and the second descriptive term;

determining a third media asset associated with the first media asset based on the first descriptive term and determining a fourth media asset associated with the second media asset based on the second descriptive term;

comparing, with the control circuitry, the first time against the second time to determine that the second time is closer to the present time than the first time;

generating a ranking, wherein the fourth media asset is ranked higher in the ranking than the third media asset based on the first association, the second association, and the determination that the second time is closer to the present time than the first time;

storing the ranking in the database;

receiving a third user command to generate for display a second plurality of media asset identifiers comprising a third media asset identifier corresponding to the third media asset and a fourth media asset identifier corresponding to the fourth media asset; and

based on receiving the third user command to generate for display the second plurality of media asset identifiers;

retrieving the ranking from the database; and

generating for display, using the control circuitry, based on the ranking, the second plurality of media asset identifiers, wherein the fourth media asset identifier is displayed more prominently than the third media asset identifier.

2. The method of claim 1, wherein generating the ranking further comprises:

assigning a higher relevance number for the fourth media asset than a relevance number for the third media asset; and

ranking the third media asset and the fourth media asset by a descending order of relevance numbers.

3. The method of claim 2, wherein the relevance number for the fourth media asset corresponds to a likelihood that the fourth media asset is desired by a user.

4. The method of claim 2, wherein the second plurality of media asset identifiers includes a fifth media asset identifier associated with a high base relevance number, the high base relevance number indicating a popularity of a corresponding fifth media asset in an overall population, and further comprising:

comparing the high base relevance number for the fifth media asset against the relevance number for the fourth media asset and the relevance number for the third media asset;

determining that the high base relevance number for the fifth media asset is higher than both the relevance number for the fourth media asset and the relevance number for the third media asset; and

updating the ranking, wherein the fifth media asset is ranked higher than the fourth media asset based on the determination that the high base relevance number is higher than both the relevance number for the fourth media asset and the relevance number for the third media asset, and wherein the generating for display of the second plurality of media asset identifiers comprises generating for display the fifth media asset identifier more prominently than the fourth media asset identifier and the third media asset identifier.

5. The method of claim 1, wherein the fourth media asset identifier is displayed more prominently than the third media asset identifier by requiring fewer scrolls to be displayed among the second plurality of media asset identifiers before the fourth media asset identifier is displayed.

6. The method of claim 1, wherein the first media asset, the second media asset, the third media asset, and the fourth media asset are on-demand videos.

7. The method of claim 1, wherein the first descriptive term includes at least one of title, cast, director, content description, genre, and keyword associated with the first media asset.

8. The method of claim 1, wherein the first time is a time of day, a time of week, or a periodicity.

9. The method of claim 1, further comprising:

storing to the database a first record of the first user command received at the first time and a second record of the second user command received at the second time to construct a user activity history;

receiving a fourth user command to generate for display the user activity history; and

generating for display the user activity history comprising the first record and the second record in response to receiving the fourth user command.

10. The method of claim 1, further comprising generating the first media asset for playback in response to receiving the first user command.

11. A system for rearranging an order of display for a plurality of media asset identifiers based on a relative frequency of user interactions, over a period of time, with a corresponding plurality of media assets, the system comprising:

a database configured to store;

a first plurality of media asset identifiers including a first media asset identifier and a second media asset identifier, the first media asset identifier corresponding to a first media asset and the second media asset identifier corresponding to a second media asset,

a first descriptive term corresponding to the first media asset and a second descriptive term corresponding to the second media asset,

a first association between a first time and the first descriptive term and a second association between a second time and the second descriptive term, and

a ranking of media assets; and

control circuitry configured to;

retrieve the first plurality of media asset identifiers from the database;

generate for display the first plurality of media asset identifiers;

receive, at the first time, a first user command to play back the first media asset;

retrieve the first descriptive term in response to receiving the first user command;

receive, at the second time, a second user command to playback the second media asset;

retrieve the second descriptive term in response to receiving the second user command;

determine a third media asset associated with the first media asset based on the first descriptive term and a fourth media asset associated with the second media asset based on the second descriptive term;

compare the first time against the second time to determine that the second time is closer to the present time than the first time;

generate the ranking, wherein the fourth media asset is ranked higher than the third media asset based on the first association, the second association, and the determination that the second time is closer to the present time than the first time;

receive a third user command to generate for display a second plurality of media asset identifiers comprising a third media asset identifier corresponding to the third media asset and a fourth media asset identifier corresponding to the fourth media asset; and

based on receiving the third user command;

retrieve the ranking from the database; and

generate for display, based on the ranking, the second plurality of media asset identifiers, wherein the fourth media asset identifier is displayed more prominently than the third media asset identifier.

12. The system of claim 11, wherein the control circuitry is further configured to generate the ranking by:

assigning a higher relevance number for the fourth media asset than for the third media asset; and

ranking the third media asset and the fourth media asset by a descending order of relevance numbers.

13. The system of claim 12, wherein the relevance number for the fourth media asset corresponds to a likelihood that the fourth media asset is desired by a user.

14. The system of claim 12, wherein the second plurality of media asset identifiers includes a fifth media asset identifier associated with a high base relevance number, the high base relevance number indicating a popularity of a corresponding fifth media asset in an overall population, wherein the control circuitry is further configured to:

compare the high base relevance number for the fifth media asset against the relevance number for the fourth media asset and the relevance number for the third media asset;

determine that the high base relevance number for the fifth media asset is higher than both the relevance number for the fourth media asset and the relevance number for the third media asset; and

update the ranking, wherein the fifth media asset is ranked higher than the fourth media asset based on the determination that the high base relevance number is higher than both the relevance number for the fourth media asset and the relevance number for the third media asset, and wherein the control circuitry is further configured, when generating generate for display the second plurality of media asset identifiers, to generate for display the fifth media asset identifier more prominently than the fourth media asset identifier and the third media asset identifier.

15. The system of claim 11, wherein the fourth media asset identifier is displayed more prominently than the third media asset identifier by requiring fewer scrolls to be displayed among the second plurality of media asset identifiers before the fourth media asset identifier is displayed.

16. The system of claim 11, wherein the first media asset, the second media asset, the third media asset, and the fourth media asset are on-demand videos.

17. The system of claim 11, wherein the first descriptive term includes at least one of title, cast, director, content description, genre, and keyword associated with the first media asset.

18. The system of claim 11, wherein the first time is a time of day, a time of week, or a periodicity.

19. The system of claim 11, wherein:

the database is further configured to store;

a first record of the first user command received at the first time and a second record of the second user command received at the second time as a user activity history; and

the control circuitry is further configured to;

receive a fourth user command to generate for display the user activity history;

retrieve the user activity history from the database; and

generate for display the user activity history comprising the first record and the second record in response to receiving the fourth user command.

20. The system of claim 11, wherein the control circuitry is further configured to generate the first media asset for playback in response to receiving the first user command.