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Methods and apparatuses for sorting lists for presentation

  • US 10,037,551 B2
  • Filed: 05/09/2017
  • Issued: 07/31/2018
  • Est. Priority Date: 02/25/2005
  • Status: Active Grant
First Claim
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1. A method comprising:

  • identifying, via a server system, a plurality of first advertisements, each having an indicator of potential revenue to a demand site owned by a supplier, wherein the indicator of potential revenue is based upon price information for each respective first advertisement and a first percentage of first revenue generated by a listing of the respective first advertisement, the first percentage to be received by the demand site according to a split of the first revenue between the demand site and a first plurality of sellers, supplied by the seller, in a seller network;

    identifying, via the server system, a plurality of second advertisements, each having the indicator of potential revenue to the demand site specified based upon price information for each respective second advertisement and a second percentage of second revenue generated by a listing of the respective second advertisement, the second percentage to be received by the demand site according to a split of the second revenue between the demand site and a second plurality of sellers, not being supplied by the supplier, in the seller network;

    transmitting, via the server system, the plurality of first advertisements and the plurality of second advertisements, to a communication device, for presentation via the demand site in response to detecting that the communication device entered a detected geographic area; and

    generating transmissions that establish connections for real time communications by routing at least one telephone call, in part by at least one voice over Internet protocol connection, between the server system and the communication device or other communication devices, the transmissions corresponding to at least one selection of an encoded phone number, via a user interface of a display device, from a set of advertisements presented via the demand site and displayed via the display device, whereingenerating the transmissions further comprises differentiating, via the server system, based at least in part on encoded information received in the transmissions, one or more user responses directed to one or more sellers of the first plurality of sellers supplied by the supplier from one or more user responses directed to one or more sellers of the second plurality of sellers not supplied by the supplier.

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