Apparatus and method for tagging media content and managing marketing

• US 10,038,944 B2
• Filed: 09/22/2016
• Issued: 07/31/2018
• Est. Priority Date: 12/04/2009
• Status: Expired due to Fees

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Roberts, Linda Ann, Chang, E-Lee, Sung, Ja-Young, Schultz, Natasha Barrett, King, Robert
• Primary Examiner(s): Alata, Yassin
• Application Number:
  US15/273,288
• Publication Number:
  US 20170013325A1
• Time in Patent Office: 677 Days
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/44012 involving rendering scenes according to scene graphs, e.g. MPEG-4 scene graphs
• CPC Class Codes: H04N 21/4788 communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/6543 for forcing some client operations, e.g. recording remote booting in general G06F9/4416
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73

Abstract

A method that incorporates teachings of the present disclosure may include, for example, transmitting media content to a group of set top boxes for presentation with an overlay superimposed onto the media content, where the overlay can include a timeline corresponding to the presentation of the media content and receiving a first comment from a first set top box of the group of set top boxes, where the first comment is presentable with the overlay and the media content by the group of set top boxes. Additional steps can include receiving a tag generated at a first set top box during presentation of the media content, presenting the tag while the media content is presented, correlating the tag to a portion of the media content timeline and analyzing metadata associated with the portion of the timeline that is tagged to determine a first marketing parameter. Other embodiments are disclosed.

Claims

1. A server, comprising:

a processing system including a processor; and

a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, comprising;

obtaining a first tag generated at a first media processor during presentation of media content at the first media processor, wherein the first tag is associated with a first portion of a runtime of the media content;

providing the first tag for display at locations on a timeline corresponding to the first portion of the runtime of the media content;

receiving a plurality of user-generated comments associated with the presentation of the media content and generated at the first media processor;

searching the plurality of user-generated comments for a keyword;

determining a marketing parameter according to the searching of the plurality of user-generated comments;

analyzing first metadata associated with the first portion of the runtime of the media content;

determining a first advertisement in accordance with the marketing parameter and the first metadata;

transmitting the first advertisement for presentation at the first media processor, wherein the first advertisement is presented at a position in an overlay according to a preference of a first user of the first media processor;

receiving a first user-generated comment associated with the first advertisement and generated at the first media processor;

analyzing the first user-generated comment to determine a relative effectiveness of the first advertisement;

detecting selected content in the first user-generated comment;

removing the selected content from the first user-generated comment to generate a modified first user-generated comment; and

transmitting the modified first user-generated comment and the first tag to a second media processor that presents the modified first user-generated comment at a display location associated with the first tag during presentation of the media content.

2. The server of claim 1, wherein the operations further comprise:

receiving a second tag generated at the second media processor during the presentation of the media content at the second media processor, wherein the second tag is associated with a second portion of the runtime of the media content; and

transmitting a second advertisement for display at the second media processor according to second metadata associated with the second portion of the runtime of the media content.

3. The server of claim 2, wherein the operations further comprise:

transmitting the second tag for display at locations on a timeline corresponding to the second portion of the runtime of the media content;

analyzing second metadata associated with the second portion of the runtime of the media content; and

obtaining the second advertisement in accordance with the second metadata.

4. The server of claim 2, wherein the first advertisement is transmitted for simultaneous display or display in temporal proximity at the first media processor and the second media processor.

5. The server of claim 2, wherein the first advertisement and the second advertisement are transmitted for display at different times at the first media processor and the second media processor.

6. The server of claim 2, wherein the first tag and the second tag are both displayed at the first media processor and at the second media processor.

7. The server of claim 2, wherein the operations further comprise:

receiving a second user-generated comment regarding the second advertisement generated at the second media processor; and

analyzing the second user-generated comment to determine a relative effectiveness of the second advertisement.

8. The server of claim 7, wherein the modified first user-generated comment and the second user-generated comment are both displayed at the first media processor and the second media processor.

9. The server of claim 1, wherein the server is a marketing server comprising a portion of a marketing system coupled to a media network, and wherein the media content is transmitted to the first media processor from a media content server separate from the marketing server.

10. The server of claim 1, wherein the operations further comprise generating a report detailing the relative effectiveness of the first advertisement.

11. The server of claim 10, wherein generating the report further comprises analyzing demographic and psychographic data regarding a first user of the first media processor.

12. The server of claim 1, wherein the first metadata is associated with a first product and wherein a first product image is shown in the overlay presented at the first media processor.

13. The server of claim 12, wherein a first icon associated with the first product is placed on the timeline presented at the first media processor.

14. A device, comprising:

a processing system including a processor; and

a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, comprising;

receiving media content from a content server via a network;

presenting the media content;

obtaining a first tag to identify a first portion of a runtime of the media content;

providing to a server the first tag to identify the first portion of the runtime of the media content;

receiving a plurality of user-generated comments associated with the presentation of the media content;

transmitting the plurality of user-generated comments to the server;

receiving from the server a first advertisement that is obtained by the server in accordance with a marketing parameter and first metadata associated with the first portion of the runtime of the media content, wherein the server determines the marketing parameter according to a search for a keyword in the plurality of user-generated comments;

presenting the first advertisement that is received from the server, wherein the first advertisement is presented via a style in an overlay according to a preference of a first user of the device;

receiving a first user-generated comment associated with presentation of the first advertisement; and

transmitting the first user-generated comment to the server, wherein a relative effectiveness of the first advertisement is generated by the server according to the first user-generated comment, wherein selected content in the first user-generated comment is modified by the server to generate a modified first user-generated comment, wherein the modified first user-generated comment is provided by the server to a media processor device that presents the modified first user-generated comment at a display location associated with the first tag during presentation of the media content.

15. The device of claim 14, wherein the server is a marketing server comprising a portion of a marketing system coupled to a media network.

16. The device of claim 14, wherein a report detailing the relative effectiveness of the first advertisement is generated by the server.

17. The device of claim 14, and wherein the first metadata is associated with a first product, and wherein the operations further comprise presenting a first product image in the overlay of the media content.

18. The device of claim 17, wherein the operations further comprise presenting a first icon associated with the first product on a timeline included with the overlay.

19. A method, comprising:

presenting, by a processing system including a processor, media content;

obtaining, by the processing system, a first tag to identify a first portion of a runtime of the media content;

providing, by the processing system, to a server the first tag to identify the first portion of the runtime of the media content;

receiving, by the processing system, a plurality of user-generated comments associated with the presentation of the media content;

transmitting, by the processing system, the plurality of user-generated comments to the server;

receiving, by the processing system, from the server a first advertisement that is obtained by the server in accordance with a marketing parameter and first metadata associated with the first portion of the runtime of the media content, wherein the server determines the marketing parameter according to a search for a keyword in the plurality of user-generated comments;

presenting, by the processing system, the first advertisement that is received from the server, wherein the first advertisement is presented in an overlay according to a preference of a first user; and

receiving, by the processing system, a first user-generated comment associated with presentation of the first advertisement; and

transmitting, by the processing system, the first user-generated comment to the server, wherein selected content in the first user-generated comment is modified by the server to generate a modified first user-generated comment, wherein the modified first user-generated comment is provided by the server to a media processor device that presents the modified first user-generated comment at a display location associated with the first tag during presentation of the media content.

20. The method of claim 19, wherein a relative effectiveness of the first advertisement is generated by the server according to the first user-generated comment.