Interest keyword identification
First Claim
1. A method comprising:
- receiving, by a server, a request from a client device to access a first content that is not available from a first Web domain;
identifying, by the server, at least one interest keyword based on a combination of keywords that yield search results including the first Web domain and a user'"'"'s clickstream data responsive to the search results;
classifying, by the server, the first content that is not available based on the at least one interest keyword;
identifying, by the server, a second web domain based on historical relevance data, and the classification of the first content that is not available, the historical relevance data including one or more previous attempts to access the first Web domain and session data representing activity performed with respect to the first Web domain; and
transmitting, by the server, the at least one interest keyword to a server of the second Web domain, wherein the second Web domain serves second content similar to the first content and associated with the interest keyword to the user.
4 Assignments
0 Petitions
Accused Products
Abstract
A domain classifier develops and maintains relevance data about specific domains based on historical relevance data and source context data. Such data may be used to classify the user'"'"'s interest in attempting to visit a specific domain and thereby redirect the user to a website expected to be aligned with the user'"'"'s interest. In various implementations, the historical relevance data is derived from source context data and/or post-visit user behavior collected from previous attempts to visit a specific domain. The source context data collected from the current visit may also be used as source context-factors to influence domain classification. Based on such historical and current source context factors, as well as the domain address provided in the user'"'"'s navigation request, a domain classifier consults the historical relevance data and provides the user with Web content that is identified as likely to be relevant to the user'"'"'s interests.
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Citations
34 Claims
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1. A method comprising:
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receiving, by a server, a request from a client device to access a first content that is not available from a first Web domain; identifying, by the server, at least one interest keyword based on a combination of keywords that yield search results including the first Web domain and a user'"'"'s clickstream data responsive to the search results; classifying, by the server, the first content that is not available based on the at least one interest keyword; identifying, by the server, a second web domain based on historical relevance data, and the classification of the first content that is not available, the historical relevance data including one or more previous attempts to access the first Web domain and session data representing activity performed with respect to the first Web domain; and transmitting, by the server, the at least one interest keyword to a server of the second Web domain, wherein the second Web domain serves second content similar to the first content and associated with the interest keyword to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method comprising:
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receiving, by a server, a request from a client device to access a first content that is not available from a first Web domain; identifying, by the server, at least one interest keyword based on a combination of keywords that yield search results including the first Web domain and a user'"'"'s clickstream data responsive to the search results; classifying, by the server, the first content that is not available based on the at least one interest keyword; identifying, by the server, a second web domain based on historical relevance data and the classification of the first content that is not available, the historical relevance data including one or more previous attempts to access the first Web domain and session data representing activity performed with respect to the first Web domain; and providing the user access to second content similar to the first content from the second Web domain using the identified at least one keyword. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17)
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18. One or more non-transitory computer readable storage media storing computer-executable instructions for performing a computer process, the computer process comprising:
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receiving a request by a client device to access a first content that is not available from a first Web domain; identifying at least one interest keyword based on a combination of keywords that yield search results including the first Web domain and a user'"'"'s clickstream data responsive to the search results; classifying the first content that is not available based on the at least one interest keyword; identifying a second web domain based on historical relevance data and the classification of the first content that is not available, the historical relevance data including one or more previous attempts to access the first Web domain and session data representing activity performed with respect to the first Web domain; and transmitting the at least one interest keyword to a server of the second Web domain, wherein the second Web domain serves second content similar to the first content and associated with the interest keyword to the user. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25)
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26. One or more non-transitory computer readable storage media storing computer-executable instructions for performing a computer process, the computer process comprising:
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receiving a request by a client device to access a first content that is not available from a first Web domain; identifying at least one interest keyword based on a combination of keywords that yield search results including the first Web domain and a user'"'"'s clickstream data responsive to the search results; classifying the first content that is not available based on the at least one interest keyword; identifying a second web domain based on historical relevance data and the classification of the first content that is not available, the historical relevance data including one or more previous attempts to access the first Web domain and session data representing activity performed with respect to the first Web domain; and providing the user access to second content similar to the first content from the second Web domain using the identified at least one keyword. - View Dependent Claims (27, 28, 29, 30, 31, 32, 33, 34)
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Specification