Monitoring advertisement impressions
First Claim
Patent Images
1. A method for measuring an impact of a targeted advertising campaign, the method comprising:
- maintaining, at an advertising server, a user profile in memory, the user profile concerning a user of an end-user device for playing one or more electronic games;
receiving, by the advertising server via a video game network, geographic location information of the end-user device;
monitoring, by the advertising server, gameplay of electronic games by the user, wherein the monitored gameplay indicates repetitive elements in the electronic games played by the user; and
executing instructions stored in memory, wherein execution of the instructions by a processor;
identifies that the repetitive elements are associated with a demographic or a preference,updates the user profile with the demographic or the preference,identifies one or more advertisements for insertion into a game environment, the identification of the one or more advertisements based on the updated user profile,records a number of impressions for each of the identified one or more advertisements, wherein an impression is recorded when the user views the respective advertisement within the game environment and the updated user profile of the user matches parameters specified by an associated advertiser of the respective advertisement, andcounts a recorded impression against a total ad buy when geographic location information in the updated user profile matches an advertiser-specified geographic region, wherein a total number of recorded impressions for each of the identified one or more advertisements is different than a total number of recorded impressions counted against the total ad buy.
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Abstract
A targeted in-game advertising system is provided where advertising content may be delivered to a video game network environment. Advertisements may be delivered through the tagging of advertising assets in the video game environment according to one or more characteristics including user geographical location, personal preferences, a personal profile, video game preferences or video game genre. Methodologies for tracking advertising impressions are also provided based on monitoring the video game environment to determine the quality of impression to which the user is exposed in the video game environment.
870 Citations
19 Claims
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1. A method for measuring an impact of a targeted advertising campaign, the method comprising:
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maintaining, at an advertising server, a user profile in memory, the user profile concerning a user of an end-user device for playing one or more electronic games; receiving, by the advertising server via a video game network, geographic location information of the end-user device; monitoring, by the advertising server, gameplay of electronic games by the user, wherein the monitored gameplay indicates repetitive elements in the electronic games played by the user; and executing instructions stored in memory, wherein execution of the instructions by a processor; identifies that the repetitive elements are associated with a demographic or a preference, updates the user profile with the demographic or the preference, identifies one or more advertisements for insertion into a game environment, the identification of the one or more advertisements based on the updated user profile, records a number of impressions for each of the identified one or more advertisements, wherein an impression is recorded when the user views the respective advertisement within the game environment and the updated user profile of the user matches parameters specified by an associated advertiser of the respective advertisement, and counts a recorded impression against a total ad buy when geographic location information in the updated user profile matches an advertiser-specified geographic region, wherein a total number of recorded impressions for each of the identified one or more advertisements is different than a total number of recorded impressions counted against the total ad buy. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system for measuring an impact of a targeted advertising campaign, the system comprising:
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a memory for maintaining a user profile concerning a user of an end-user device for playing one or more electronic games; a communications interface for receiving geographic location information of the end-user device and data regarding gameplay of electronic games by the user via a video game network, wherein the gameplay data indicates repetitive elements in the electronic games played by the user; and a processor for executing instructions stored in memory, wherein execution of the instructions by the processor; identifies that the repetitive elements are associated with a demographic or a preference, updates the user profile with the demographic or the preference, identifies one or more advertisements for insertion into a game environment, the identification of the one or more advertisements based on the updated user profile, and records a number of impressions for each of the identified one or more advertisements, wherein an impression is recorded when the user views the respective advertisement within the game environment and the updated user profile of the user matches parameters specified by an associated advertiser of the respective advertisement, and counts a recorded impression against a total ad buy when geographic location information in the updated user profile matches an advertiser-specified geographic region, wherein a total number of recorded impressions for each of the identified one or more advertisements is different than a total number of recorded impressions counted against the total ad buy. - View Dependent Claims (16, 17, 18)
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19. A non-transitory computer-readable storage medium, having embodied thereon a program executable by a processor for performing a method for measuring an impact of a targeted advertising campaign, the method comprising:
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maintaining a user profile in memory, the user profile concerning a user of an end-user device for playing one or more electronic games; receiving, via a video game network geographic location information of the end-user device; monitoring gameplay of electronic games by the user, wherein the monitored gameplay indicates repetitive elements in the electronic games played by the user; identifying that the repetitive elements are associated with a demographic or a preference; updating the user profile with the demographic or the preference; identifying one or more advertisements for insertion into a game environment, the identification of the one or more advertisements based on the updated user profile; recording a number of impressions for each of the identified one or more advertisements, wherein an impression is recorded when the user views the respective advertisement within the game environment and the updated user profile of the user matches parameters specified by an associated advertiser of the respective advertisement; and counting a recorded impression against a total ad buy when geographic location information in the updated user profile matches an advertiser-specified geographic region, wherein a total number of recorded impressions for each of the identified one or more advertisements is different than a total number of recorded impressions counted against the total ad buy.
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Specification