Group targeting system and method for internet service or advertisement

• US 10,049,369 B2
• Filed: 09/26/2012
• Issued: 08/14/2018
• Est. Priority Date: 09/27/2011
• Status: Active Grant

• Current Assignee: Naver Corporation
• Original Assignee: Naver Corporation
• Inventors: Lee, Keonsu
• Primary Examiner(s): Bramer, John Van
• Application Number:
  US13/627,339
• Publication Number:
  US 20130080250A1
• Time in Patent Office: 2,148 Days
• Field of Search: None
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A group targeting system may include an Internet protocol (IP) extraction unit to extract a group IP using a number of accesses per unit time with respect to an IP, and a characteristic determination unit to determine characteristics of a group that uses the group IP through the group IP. The system includes also a targeting unit to provide a targeted service or a targeted advertisement to the group according to the characteristics of the group.

Claims

1. A system for determining whether an Internet Protocol (IP) address belongs to an individual, defined as an individual IP, or whether the IP address belongs to a group of individuals, defined as a group IP, wherein the IP address consists of a plurality of digits that are divided into four sections, with each section including a plurality of digits, the system comprising:

a storage device;

a unit for receiving browser cookie information indicating the number of accesses to a website per unit of time from a plurality of browser cookies assigned to one or more computers associated with the IP address;

an Internet protocol (IP) extraction unit stored at least in part on the storage device and configured to determine whether the IP address is a group IP address or an individual IP address based on both;

(i) the browser cookie information, wherein the IP address is determined to potentially be a group IP address if the number of accesses per unit time is greater than or equal to a predetermined number, and the IP address is determined to potentially be an individual IP address if the number of accesses per unit time is less than the predetermined number; and

(ii) whether the IP address is within a predetermined range of IP addresses saved within a database associated with the processor, wherein the predetermined range of IP addresses includes identical digits in the first three of the four sections, and further wherein the IP address is determined to be a group IP address if the IP address is within the predetermined range and the browser cookie information of (i) has led to the determination that the IP address is potentially a group IP address; and

the IP address is determined to be an individual IP address if the IP address is not within the predetermined range, regardless of whether the browser cookie information of (i) has led to the determination that the IP address is potentially a group or potentially an individual IP address;

wherein, when it has been determined that the IP address is a group IP address, the IP address is extracted as a group IP;

a characteristic determination unit configured to determine characteristics of a group using the group IP that has been extracted, wherein the characteristics include location of the group, wherein the characteristic determination unit comprises a location determination unit configured to determine the location of the group, and further wherein the location determination unit determines a region corresponding to the group IP as the location of the group, using a database (DB) of IP ranges and local units mapped to the IP range, or determines location information of a mobile device used by a user belonging to the group as the location of the group; and

a unit for performing click processing that is configured to process a first sub-set of clicks on an advertisement provided to the computer associated with the IP address as valid clicks and to process a second sub-set of clicks on the advertisement provided to the computer associated with the IP address as invalid clicks, but wherein the group IP is excluded from being processed as an object of invalid clicks with respect to the advertisement, thereby clicks associated with the group IP are processed as valid clicks with the first sub-set of clicks.

2. The system of claim 1, wherein the characteristic determination unit also comprises at least one of a scale determination unit configured to determine the scale of the size of the group using the group IP, a business name determination unit configured to determine the business name of the group, and a business type determination unit configured to determine the business type of the group.

3. The system of claim 1, wherein the characteristic determination unit also comprises a scale determination unit, and wherein the scale determination unit determines the scale of the size of the group based on at least one of the number of accesses per unit time and an access time slot of the group IP, and further wherein the scale of the group is divided into at least two sizes, defined as a large group and a small group.

4. The system of claim 1, wherein the location determination unit determines the location information of the mobile device as the location of the group when a user who has logged in through the group IP logs in through the mobile device within a predetermined time, or

determines the location information of the mobile device as the location of the group by identifying the mobile device that gained an access through the group IP.

5. The system of claim 2, wherein the business name determination unit determines a business name corresponding to the group IP as the business name of the group, using a DB of IP ranges and business names mapped to the IP range, or

determines the business name of the group from a local address corresponding to longitude and latitude values of the determined location information, using a map DB of the longitude and latitude values and local addresses mapped to the longitude and latitude value.

6. The system of claim 2, wherein the business type determination unit determines a business type of the group using a search term searched by a user of the group IP.

7. The system of claim 1, wherein:

the system further comprises a targeting unit configured to provide a targeted service or a targeted advertisement to the group according to the characteristics of the group determined by the characteristic determining unit; and

the targeting unit is configured to provide the targeted service and/or the targeted content according to a search term searched by a user of the group IP or a user of the region including the group.

8. The system of claim 1, wherein the group is used as a bidding option factor of an advertiser during bidding of an advertisement.

9. A method that uses a processor for determining whether an Internet Protocol (IP) address belongs to an individual, defined as an individual IP, or whether the IP address belongs to a group of individuals, defined as a group IP, wherein the IP address consists of a plurality of digits that are divided into four sections, with each section including a plurality of digits, the method comprising:

receiving, in the processor, browser cookie information indicating the number of accesses to a website per unit of time from a plurality of browser cookies assigned to one or more computers associated with the IP address;

determining, by the processor, whether the IP address is a group IP address or an individual IP address based on both;

(i) the browser cookie information received during the receiving step, wherein the IP address is determined to potentially be a group IP address if the number of accesses per unit time is greater than or equal to a predetermined number, and the IP address is determined to potentially be an individual IP address if the number of accesses per unit time is less than the predetermined number; and

(ii) whether the IP address is within a predetermined range of IP addresses saved within a database associated with the processor, wherein the predetermined range of IP addresses includes identical digits in the first three of the four sections, and further wherein the IP address is determined to be a group IP address if the IP address is within the predetermined range and the browser cookie information of (i) has led to the determination that the IP address is potentially a group IP address; and

the IP address is determined to be an individual IP address if the IP address is not within the predetermined range, regardless of whether the browser cookie information of (i) has led to the determination that the IP address is potentially a group or potentially an individual IP address;

wherein, when it has been determined that the IP address is a group IP address during the step of determining whether the IP address is a group IP address or an individual IP address, the IP address is extracted, by the processor, as a group IP;

determining characteristics of a group that uses the group IP that has been extracted, wherein the characteristics include location of the group, wherein the determining includes determining the location of the group, and further wherein the determining includes either determining a region corresponding to the group IP as the location of the group, using a database (DB) of IP ranges and local units mapped to the IP range, or determining location information of a mobile device used by a user belonging to the group as the location of the group;

processing a first sub-set of clicks on an advertisement provided to the computer associated with the IP address as valid clicks;

processing a second sub-set of clicks on the advertisement provided to the computer associated with the IP address as invalid clicks, but wherein the group IP is excluded from being processed as an object of invalid clicks with respect to the advertisement, thereby clicks associated with the group IP are processed as valid clicks with the first sub-set of clicks, and

wherein a list of the group IPs or group characteristics per the group IP are provided to an advertiser.

10. The method of claim 9, wherein the determining also comprises determining the scale of the size of the group based on at least one of the number of accesses per unit time and an access time slot of the group IP, and further wherein the scale of the group is divided into at least two sizes, defined as a large group and a small group.

11. The method of claim 9, wherein the determining also comprises determining the business type of the group using a popular search term searched by a user of the group IP.

12. The method of claim 9, further comprising performing group targeting using the characteristics of the group,

wherein the performing of group targeting comprises providing a targeted service or a targeted advertisement according to a search term searched by a user of the group IP or a user of the region including the group.

13. The method of claim 9, wherein the group is used as a bidding option factor of an advertiser during bidding of an advertisement.

14. A non-transitory computer-readable recording medium storing an executable program, which comprises, when executed, the method of:

receiving browser cookie information indicating the number of accesses to a website per unit of time from a plurality of browser cookies assigned to one or more computers associated with the IP address;

determining whether the IP address is a group IP address or an individual IP address based on both;

(i) the browser cookie information received during the receiving step, the number of accesses per unit time is greater than or equal to a predetermined number, wherein the IP address is determined to potentially be a group IP address if the number of accesses per unit time is greater than or equal to a predetermined number, and the and the IP address is determined to potentially be an individual IP address if the number of accesses per unit time is less than the predetermined number; and

(ii) whether the IP address is within a predetermined range of IP addresses saved within a database associated with the processor, wherein the predetermined range of IP addresses includes identical digits in the first three of the four sections, and further wherein the IP address is determined to be a group IP address if the IP address is within the predetermined range and the browser cookie information of (i) has led to the determination that the IP address is potentially a group IP address; and

the IP address is determined to be an individual IP address if the IP address is not within the predetermined range, regardless of whether the browser cookie information of (i) has led to the determination that the IP address is potentially a group or potentially an individual IP address;

wherein when it has been determined that the IP address is a group IP address during the step of determining whether the IP address is a group IP address or an individual IP address, the IP address is extracted as a group IP;

determining characteristics of a group that uses the group IP that has been extracted, wherein the characteristics include location of the group, wherein the determining include determining the location of the group, and further wherein the determining includes either determining a region corresponding to the group IP as the location of the group, using a database(DB) of IP ranges and local units mapped to the IP range, or determining location information of a mobile device used by a user belonging to the group as the location of the group;

processing a first sub-set of clicks on an advertisement provided to the computer associated with the IP address as valid clicks;

processing a second sub-set of clicks on the advertisement provided to the computer associated with the IP address as invalid clicks, but wherein the group IP is excluded from being processed as an object of invalid clicks with respect to the advertisement, thereby clicks associated with the group IP are processed as valid clicks with the first sub-set of clicks.