Mobile monetization
First Claim
Patent Images
1. A method comprising:
- sending, over a network via a computing device, an advertisement to a client device, said advertisement being a digital media object comprising digital media provided by a third party;
receiving, at the computing device, a response to the advertisement from the client device;
analyzing, via the computing device, the response received from the client device, and based on said analysis, identifying a context of said response, said context comprising data indicating a location factor and a time constraint associated with the client device when providing the response to the advertisement;
identifying, via the computing device, a set of click actions to be provided to the client device based on the identified context, each click action in the set of click actions corresponding to a different type of action to be performed upon an interaction with a media object associated with the respective click action, and each click action has an assigned probability value indicating a probability that the respective click action will be performed;
sending, via the computing device, a webpage to the client device, said webpage comprising a set of digital media objects, such that each digital media object has associated therewith a respective click action from said set of click actions;
receiving, at the computing device, interaction information from the client device related to an interaction with a digital media object displayed on said webpage; and
causing, via the computing device, a respective click action associated with the interacted digital media object to be performed by said client device, said click action caused to be performed causing the client device to perform the type of action defined by the respective click action associated with the interacted digital media object.
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Accused Products
Abstract
A device, system, and method are directed towards facilitating monetization of mobile devices. A click action server determines click actions that are to be sent to a client device based on one or more factors. The click actions are sent to the client device as links. An action handler receives requests indicating a selected action, and facilitates the performance of the action.
9 Citations
14 Claims
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1. A method comprising:
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sending, over a network via a computing device, an advertisement to a client device, said advertisement being a digital media object comprising digital media provided by a third party; receiving, at the computing device, a response to the advertisement from the client device; analyzing, via the computing device, the response received from the client device, and based on said analysis, identifying a context of said response, said context comprising data indicating a location factor and a time constraint associated with the client device when providing the response to the advertisement; identifying, via the computing device, a set of click actions to be provided to the client device based on the identified context, each click action in the set of click actions corresponding to a different type of action to be performed upon an interaction with a media object associated with the respective click action, and each click action has an assigned probability value indicating a probability that the respective click action will be performed; sending, via the computing device, a webpage to the client device, said webpage comprising a set of digital media objects, such that each digital media object has associated therewith a respective click action from said set of click actions; receiving, at the computing device, interaction information from the client device related to an interaction with a digital media object displayed on said webpage; and causing, via the computing device, a respective click action associated with the interacted digital media object to be performed by said client device, said click action caused to be performed causing the client device to perform the type of action defined by the respective click action associated with the interacted digital media object. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system comprising:
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a processor; a non-transitory computer-readable storage medium for tangibly storing thereon program logic for execution by the processor, the program logic comprising; communication logic executed by the processor for sending an advertisement to a client device, said advertisement being a digital media object comprising digital media provided by a third party; receiving logic executed by the processor for receiving a response to the advertisement from the client device; analysis logic executed by the processor for analyzing the response received from the client device, and based on said analysis, identifying a context of said response, said context comprising data indicating a location factor and a time constraint associated with the client device when providing the response to the advertisement; identification logic executed by the processor for identifying a set of click actions to be provided to the client device based on the identified context, each click action in the set of click actions corresponding to a different type of action to be performed upon an interaction with a media object associated with the respective click action, and each click action has an assigned probability value indicating a probability that the respective click action will be performed; sending logic executed by the processor for sending a webpage to the client device, said webpage comprising a set of digital media objects, such that each digital media object has associated therewith a respective click action from said set of click actions; receiving logic executed by the processor for receiving interaction information from the client device related to an interaction with a digital media object displayed on said webpage; and click action logic executed by the processor for causing a respective click action associated with the interacted digital media object to be performed by said client device, said click action caused to be performed causing the client device to perform the type of action defined by the respective click action associated with the interacted digital media object. - View Dependent Claims (12, 13, 14)
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Specification