System and method for directing targeted advertisements in IP telecommunications

• US 10,049,384 B2
• Filed: 08/06/2010
• Issued: 08/14/2018
• Est. Priority Date: 08/06/2010
• Status: Active Grant

• Current Assignee: Devon Ramdan, Jainath Ramdan, Jordan Rosenthal, Joseph Wagner
• Original Assignee: Devon Ramdan, Jainath Ramdan, Jordan Rosenthal, Joseph Wagner
• Inventors: Wagner, Joseph
• Primary Examiner(s): VAN BRAMER, JOHN W
• Application Number:
  US12/806,243
• Publication Number:
  US 20100306061A1
• Time in Patent Office: 2,930 Days
• Field of Search: 705 1466, 705 1449
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04W 4/90 Services for handling of emergency or hazardous situations, e.g. earthquake and tsunami warning systems [ETWS]

Abstract

A Voice over Internet Protocol (VoIP) targeted advertisement delivery method that is operable in a processor coupled to a memory. The method includes monitoring all outgoing communications on a server in order to identify a VoIP telephony signal. Upon detection of a VoIP telephony signal indicating that a VoIP call setup is in progress, the method determines whether a caller identifier associated with the VoIP telephony signal identifies an associated caller as a candidate for a targeted advertisement delivery. If the caller is a candidate for a targeted advertisement delivery, identifying and retrieving a targeted advertisement for presentation to the caller during the call setup.

Claims

1. A voice over Internet Protocol (VoIP) targeted advertisement delivery method to subscribers, operable in a processor coupled to a memory, comprising steps of:

monitoring all outgoing communications on a server in order to identify a VoIP telephony signal;

detecting during said monitoring a VoIP telephony signal indicating that a VoIP call setup for a VoIP call is in progress;

determining the telephone number of the caller;

determining from an internal database whether a number for the VoIP call dialed is not a government service number or an emergency call number;

querying the internal database and designating that the caller is a subscriber and candidate for a targeted advertisement delivery;

querying the internal database and determining which targeted advertisements are directed to said caller based on at least one of a number of target advertising criteria, retrieving and transmitting the targeted advertisement to the caller along with a ring back, tone during the call setup prior to a called party answering the VoIP call;

delivering the targeted advertisement during the ring back operation, while a VoIP feedback simulates ringing at the called party without impeding progress of any communication service operating the associated caller'"'"'s VoIP telephone or the VoIP call; and

competing volume for each of simulated ringing and targeted advertisement is adjusted when a system incorporating said delivery of the targeted advertisement during ring back operation is configured for the particular caller; and

stopping said advertisement and monitoring of the VoIP call once a second party has answered the telephone call.

2. The VoIP targeted advertisement delivery method as set forth in claim 1, further providing caller feedback during advertisement delivery and/or following conclusion of a communication session by the caller utilizing keys on a keypad associated with the call.

3. The VoIP targeted advertisement delivery method as set forth in claim 1, wherein the determining includes determining whether the caller identifier is found in a client/subscriber table;

and determining the caller'"'"'s habits and product preferences.

4. The VoIP targeted advertisement delivery method as set forth in claim 1, further comprising evaluating each selected call, determining whether the call is suitable for said selected call, providing an emergency alert broadcast delivery operation call to the caller and refraining from delivering said targeted advertisement to the caller, each alert being assigned a priority rating so that not all alerts are delivered.

5. The VoIP targeted advertisement delivery method as set forth in claim 4, wherein the criteria include the caller'"'"'s calling pattern, the callers purchasing pattern, the callers zip code, feedback data previously collected from the caller, the callers geographic area, a calling time, location of an advertiser associated with a targeted advertisement, an advertiser cost per advertisement a caller specific profile for said caller, and like or dislike flag previously set by the candidate caller as a choosable feedback component in a previous call by the caller.

6. The VoIP targeted advertisement delivery method as set forth in claim 1, wherein the server is a network communications server and the method is operational in the network communications server without affecting operation of said network communications server.

7. The VoIP targeted advertisement delivery method, as set forth in claim 1, further comprising the ability to update the internal database from another location on the network.

8. The VoIP targeted advertisement delivery method as set forth in claim 1, further comprising the ability to interrupt and deploy audio alerts in active VoIP sessions on a server in the network.

9. The VoIP targeted advertisement delivery method as set forth in claim 1, further comprising the ability to correlate results from individual database queries and create an entry dynamically in a separate database.

10. The VoIP targeted advertisement delivery method as set forth in claim 5, further comprising the ability to receive updates from public and private sector emergency services.

11. An electronic system for delivering targeted advertisements to a Voice over Internet Protocol (VoIP)-enabled device, comprising:

a memory including a list of caller-subscribers and a list of ad segments targeted to the caller subscribers in the list of caller-subscribers;

a separate processor for monitoring all outgoing communications on the VoIP-enabled device to identify a VoIP telephony signal, for determining whether a caller associated with the identified VoIP telephony signal is a caller to a government service or an emergency number in which case the caller is a non-candidate for a targeted advertisement delivery, the call to the government service or the emergency number is ignored and a determination is made whether a caller associated with a next subsequent VoIP telephony signal qualifies as a non-candidate caller for a targeted advertisement delivery;

wherein if the caller is not a caller to a government service or an emergency number that caller is a candidate caller for a targeted advertisement delivery, a targeted advertisement is identified and retrieved for presentation to the qualified candidate caller during call setup prior to the called party answering the candidate caller call and during simulated ringing at the called party without impeding progress of any communication service operating the qualified candidate caller'"'"'s VoIP enabled device or the actual call, where competing volume for each is adjusted when the system is configured for the particular caller.

12. The electronic system for delivering targeted advertisements as set forth in claim 11, wherein the processor and memory comprise a computer to which the VoIP-enabled device is connected.

13. The electronic system for delivering targeted advertisements as set forth in claim 12, wherein the computer is further connected to a network, communications server for controlling all communications entering and exiting a network, and the VoIP-enabled device is network connected.

14. The electronic system for delivering targeted advertisements as set forth in claim 13, wherein the computer connects to the network communications server in one of Internetwork and Intranetwork.

15. The electronic system for delivering targeted advertisements as set forth in claim 12, wherein the computer comprises a network communications server for controlling all communications entering and exiting a network, and the VoIP-enabled device is network connected.

16. The electronic system for delivering targeted advertisements as set forth in claim 12, wherein the delivering occurs only during ringback operation.

17. The electronic system for delivering targeted advertisements as set forth in claim 12, wherein the determining, identifying and retrieving the targeted advertisement for presentation to the caller during call setup is based on at least one of a set of characteristics by evaluating each selected call, determining whether the targeted advertisement is suitable for said selected call.

18. The electronic system for delivering targeted advertisements as set forth in claim 17, wherein the set of characteristics comprises currently amended the caller'"'"'s calling pattern, the caller'"'"'s purchasing pattern, the caller'"'"'s zip code, the caller'"'"'s geographic area a calling time and location of an advertiser associated with a targeted advertisement, an associated advertiser cost per advertisement, a caller specific profile for said caller, and a like or dislike flag previously set by the candidate caller as a choosable feedback component in a previous call by the caller.

19. The electronic system for delivering targeted advertisements as set forth in claim 12, wherein the determining includes the use of tables, including a match of the dialed digits in a Direct Dialed (DND) table database and matching said DND against all matches for a selected targeted advertisement.

20. The electronic system for delivering targeted advertisements as set forth in claim 18, wherein the processor operates a user feed back function in the VoIP-enabled device enabling the caller to provide said feed back during advertisement delivery and/or conclusion of a communication session utilizing keys on a keypad associated with said VoIP-enabled device.

21. The electronic system for delivering targeted advertisements as set forth in claim 12, wherein the processor operates an advertiser billing function based on call monitoring.

22. The electronic system for delivering targeted advertisements as set forth in claim 12, wherein the processor interrupts the caller'"'"'s call and only operates an emergency alert broadcast delivery function by evaluating each selected call, determining whether the call is to receive a suitable emergency alert broadcast delivery operation call to the caller and refraining from delivering said targeted advertisement to the caller, each alert being assigned a priority rating so that not all alerts are delivered.

23. A computer program product including a set of processor readable instructions that when executed by a processor executes a Voice over Internet Protocol (VoIP) targeted advertisement delivery method, comprising the steps of:

monitoring and processing all outgoing communications and respective packet data passing through communication sessions in order to identify a VoIP telephony signal and to determine which advertising data is to be presented to a caller associated with the VoIP telephony signal;

upon detection of a VoIP telephony signal indicating that a VoIP call setup is in progress, determining whether a caller identifier associated with the VoIP telephony signal and associated VoIP call identifies an associated caller as a non-candidate for a targeted advertisement delivery by determining whether the number dialed is a government service or an emergency number call and if the number dialed is to a government service or an emergency number, ignoring the associated call and moving to a next subsequent call;

if the next subsequent call is not a government service or an emergency number call, the caller is a candidate caller for the targeted advertisement delivery; and

identifying and retrieving a targeted advertisement for presentation to the candidate caller during the call setup prior to the called party answering the associated call while a simulated ringing sound is conducted during the advertisement, the relative volumes of the simulated ringing sound and advertisement being set when said set of processor readable instructions-for the candidate caller is set up.

24. The computer program product as set forth in claim 23, wherein the monitoring includes, monitoring communications on a server to which at least one VoIP-enabled device is attached.

25. The computer program product as set forth in claim 23, wherein the monitoring includes monitoring communications in a VoIP-enabled device is attached.

26. The computer program product as set forth in claim 25, wherein the VoIP-enabled device is attached to the network wirelessly.

27. The computer program product as set forth in claim 23, operational on a server.